Outreach Services are Drivers for Clinical Services that can Expand Market Share
This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a […]
Retailing
Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were […]
Prime Air – The Amazon Solution for Internet-ordered products is not quite ready for take-off
Amazon has invested time and money to speed up its shipping services. It has algorithms that anticipate a client order, ultra-efficient robots that pick items from warehouses, […]
Analysis of new and Existing Global Retail Market Entrants and Their Effect on all retailers and Australian Pharmacy, and the Privatisation of Health
Indications are that at least two global retailers are in the process of setting up shop in Australia – Amazon, and the German-based Kaufland group […]
Pharmacy Disruptors – Amazon, Artificial Intelligence & Holographic Health Practitioners
Disruption, as we all know, is an inevitability that is to be feared. If that fear can be used to motivate a chain reaction of […]
MARKETING FOCUS – TEN ESSAYS on Management & Marketing
1. COMMUNICATE, TELL STORIES, BUILD TEAMS There exists among many in business at present a focus, if not a fixation, on digital disruption, technological change […]
MARKETING FOCUS – 1. Love your customer more than your products 2. Everybody’s talking brands 3. Promotions Fatigue 4. Unpredictable, Unprecedented 5. The hidden costs of Discounting
1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). This clarion-clear message from customers and […]
Amazon May Force Australian Pharmacy Culture Change – at last!
Although the pharmacy profession in Australia has the ability to change its culture it has generally relied on external forces to create the necessary impulse […]
Marketing Focus – 1. Mixed Messages 2. Fabulous Fads 3. Future Retail Trends – Closing Stores 4. Ageism 5. Amazon – River of Change
1. Mixed messages. That is the essential characteristic of the current marketplace. Depending on the information source, differing perspectives, forecasts and analyses are shared. Little […]
Developing a Single Patient View
From the last business cycle to the current version, pharmacists and community pharmacies have undergone some profound experiences and rapid change. The transition to now […]