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Define Your Pharmacy Frustum
I was performing my regular reading of my emails when I came across the latest words of wisdom from Seth Godin. Seth always seems to read my mind, and his emails often cross over with a period of time when I may be thinking about a pharmacy problem, but finding difficulty in trying to express…
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Seth Godin Clarity – as applied to pharmacy
I have long been admired the mental agility of Seth Godin, the US marketing guru who was the author of an Internet transforming book titled “The Ideavirus”. Basically, he identified and predicted what has now come to pass, in that “word of mouth” would be displaced by “word of mouse”. His words reported further along…
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Taking the Initiative with Co-Pay
Chemist Warehouse, as you would have imagined, has taken the initiative to discount the co-pay for PBS prescriptions by $1.00. The impact on a retail pharmacy like the warehouse model is not quite the same as for a community pharmacy, because budgets for retail pharmacies are geared for lower profit percentages combined with higher turnover…
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Shopping
In this ever-changing world we have constant disruption. Beliefs that we once held for marketing concepts are forever changing as consumers react to the environment around them. And the online environment, while having many presentations and converts, is an environment that community pharmacists have yet to fully embrace and conquer. Particularly in the portrayal of…
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Our Thinking and Thought Leadership is Reflected
I2P has long espoused that community pharmacy has deep roots embedded in patient centering and engagement and has won all of its “stripes” on the basis of all the things that our antecedents did right. Those “roots” were responsible for our unique style of “over-the-counter prescribing” as well has building a market in compunded prescriptions…
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Creativity in the Workplace – It has to be made possible
Think about a place where creativity would be encouraged and nurtured. Did you envision an art studio, a theatre, or maybe a child’s playroom? All those places come to mind pretty easily, but I’m willing to bet there’s one place that didn’t, and that’s the pharmacy workplace. The traditional working life that many of us…
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Create Infinite Growth Through Appropriate Brand Building
Recently, I came across a paper published on the Boston Consulting Group (BCG) website and it was titled “Eight Lessons to Secure Infinite Growth”. It was a paper that involved simple processes to create strong brand images. As I read into the detail I found that if I changed some of the nomenclature it was…
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The Rules of Engagement For Practice Pharmacists Being Debated
The two leadership organisations, The Pharmaceutical Society of Australia (PSA) and the Pharmacy Guild of Australia (PGA) have been involved in preparing position statements in respect of pharmacists working within the environment of a GP practice. At this point in time I have been able to find a reasonably comprehensive document published by the PGA,…
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The Concept of a Precinct Pharmacy – a Different Form of Collaboration
We are all aware of the changing dynamics with our own profession of Pharmacy and the fact that it is a global phenomenon, even where different health funding models exist. We have seen the rapid growth of Retail Clinics in the US after a decade of evolution. The now accepted model is showing a high…
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A Former Community Pharmacist Now a Practice Pharmacist- We Have a Q & A With Him
Clinical service pharmacists basically find themselves as a “divided bunch” and have an unclear vision for the future. Certainly they have been derailed by having their voice taken from them by the PGA/PSA controlled Australian Association of Consultant Pharmacy (AACP), which incidentally, had its named changed from the original which had “pharmacist” in the title.…