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Marketing Focus – Essays on Management & Marketing
1. TRADING IN TRADING HOURS Everyone, it seems, has a somewhat entrenched view about trading hours. Opinions and positions on the issue differ, often appreciably.Some experts stated that people can also learn about how to rank higher in Google local searches to improve trading. Self-interest is conspicuous. Some commentators and players…
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Create Your Own Brand Challenge – or Spring Clean the one you already have
Starting with a blank sheet of paper gives you a sense of having a fresh and clean starting point, but no sense of who you are, what you do or where you are going. That requires a bit of thinking, planning, decluttering and logical projection. It’s the same process whether you are designing a brand…
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Global Supermarkets Will Affect Australian Pharmacies
Australian supermarkets are set to share the market with a new global entrant -the German-based Lidl supermarket, which is a discount entrant sharing similar styles and philosophies as Aldi – the other German supermarket which has established itself with a very successful market share already in Australia. When you view a Lidl store it’s hard…
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Marketing Focus – Short Stories on Management & Marketing
DIGITAL-ERA MARKETING– MISUNDERSTOOD AND UNDER-UTILISED “Digital era” and “Digital marketing” are two phrases and concepts that are largely misunderstood and therefore under-utilised. For some, both are confronting, intimidating, overwhelming. They need not, and should not be so. An overwhelming majority of digital marketing campaigns fail to achieve their optimum because of a lack of direction,…
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Why Large Pharmacies Must Develop
Traditionally, when pharmacists reach a mature point in their business and practice development, they have looked to increase their success by adding a new pharmacy to their collection. And sometimes more than two pharmacies, expanding to the legal limit of five or six (or even more using creative investment practices). While the gross profit capacity…
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Supermarket Comparisons – are they individually different?
i2P began reporting on Aldi well before they opened their first store in Australia and it has always been favourable. They are renowned for their constant attention to detail in designing their internal systems and their continual auditing of costs. They also tend to put cost savings back into their retail prices. And by putting…
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PBS Co-Pays…Come out Swinging!
When something does not make sense and defies commonsense and logic- then it is political. The decision to enable pharmacists to discount the PBS co-pay by up to $1.00 is one such decision. The logic is that it will create more competition, but the reality is that it will cause erosion to the profit base…
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®Easy chain – Sartoretto Verna rethinks pharmacy design
Editor’s Note: Australian community pharmacy design is altering to include more compound dispensing, a variety of clinical spaces and less general retailing. Interview rooms will take away wall space and the display shelving, so new innovations are required. Sartoretto Verna has harnessed this trend in a presentation they call the Easy chain display system that…
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Marketing Focus – Lesson Learnt and Fresh in Our Memories
A certain sense of tension and testiness currently pervades many workplaces and markets. Anxiety levels are up … confidence is down; so too are morale and trust. Mutual respect is being challenged. Relationships are being tested. Team and group cohesion is frayed. Employment and income security is being questioned. Sadly, good, open and two-way communication…