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NPS Media Releases – Resource for Drug Misuse
22 OCTOBER 2015 NEW ONLINE LEARNING RESOURCE HELPS PHARMACISTS COMBAT PHARMACEUTICAL DRUG MISUSE To reduce the harm from inappropriate use of pharmaceuticals, health professionals and consumers need to be equipped to use medicines with potential for misuse in safe and appropriate ways. To support this need, NPS MedicineWise has launched a new online learning course,…
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EDITORIAL for Monday 19 October 2015
Welcome to this weeks’ edition of i2P (Information to Pharmacists) E-Magazine dated Monday, 19 October 2015. To me, this week was a politically sad week for Australia when polarised activist groups involved in freedom of speech protest marches, broke down and fought each other violently on the streets of Melbourne. Australian violence against Australians! Drone…
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Back to Basics – What is your marketing strategy?
I have heard many comments floating around in pharmacy discussions, that community pharmacy has become exceptionally vulnerable since the “Big Yellow Box” has demonstrated that it can outspend all the rest of pharmacy in advertising. In other words, only two camps exist – them and us! To me, that is a lot of nonsense, since…
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Marketing Focus – Essays on Management & Marketing
1. TRADING IN TRADING HOURS Everyone, it seems, has a somewhat entrenched view about trading hours. Opinions and positions on the issue differ, often appreciably.Some experts stated that people can also learn about how to rank higher in Google local searches to improve trading. Self-interest is conspicuous. Some commentators and players…
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Recommit to your goals
The famed aerialist Zumbrati once walked a shaky tightrope across Niagara Falls despite a gusty wind that almost caused him to lose his footing. He was very relieved to have made it safely across. Waiting for him on the other side was a fan with a wheelbarrow. “I believe you could walk back across pushing…
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Being a Good Collaborative Leader
In today’s globally connected world we are starting to find sharp disparities among leaders and their style of leadership. The “command and control” style of manager is beginning to have a hard time adjusting to constant change and workplace reality. Business leaders in all walks of life, including the health professions, are starting to work…
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Neuropathy and Quality of Life
One of the most common presentations in practice is the affect of neuropathy on a person’s quality of life. Neuropathy equals nerve damage. It is commonly seen in diabetes, causing numbness, weakness and pain, especially in the hands and feet. Brilliant medical marketing is directing sufferers to discuss this with their primary physician, who has…
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Pharmacy Board of Australia Newsletter
Message from the Chair Welcome to the Pharmacy Board of Australia’s (the Board) latest newsletter and my first as the Chair of the Board.We delayed the distribution of the newsletter to provide an update on a number of items that were pending, and also so that we could acknowledge the contribution made by the outgoing…
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PSA Media Releases – Peter Waterman moves on
Peter Waterman Moves on National Public Affairs director, Peter Waterman is moving on from the PSA . Peter proved to be very successful and highly professional in his role. i2P wishes him every success in his career progression.
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ASMI Media Releases – 1. OTC Codeine 2. Upscheduling Costs 3. Thanks to Martin Cross
ASMI calls for a package of targeted measures for OTC codeine medicines 16 October 2015 – The Australian Self Medication Industry (ASMI) said proposed changes to the scheduling of over-the-counter (OTC) codeine-containing medicines will not adequately address issues of misuse and addiction. Instead, a package of targeted measures, including a mandatory real-time monitoring system, could…