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Retail Disruption Coming – Around the Corner and Around the World
I2P has always given direction for community pharmacy well in advance of the actual events liable to be disruptive or transformative. About four years ago we set out to define a “new paradigm pharmacy” that would cater for the needs of a community pharmacy and to include an emphasis on clinical services and the smart…
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MARKETING FOCUS – Essays on Management and Marketing
The most anticipated, yet uninspiring, US Presidential election is about to take place. Overall, the final result will be of marginal importance to the American people, and to the world at large. Neither of the two leading candidates (yes, there are four independents who remain in what many consider is a one -horse/mare race) engenders…
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The Opportunity Cost of Waiting
A recent report published by Harvard Medical School highlighted the following patient cost in attending a medical appointment:Total time involvement….121 minutes; which broke down to Travel time….37 minutes and Clinic time……84 minutes. Within the clinic time segment, only 20 minutes was spent with the doctor. Those figures, extrapolated to represent the entire US population amounted to…
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The Power of Broke
A lot of people believe you only have one shot at success. Let’s agree that’s just not true. But what is true is that many people don’t even take that one shot – out of fear of failure, inexperience, lack of motivation or just not knowing where to begin. Daymond John, one of the stars…
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Patient impressions
Do we really understand how your patients perceive us? Experts agree that our patients form an opinion of our practice in a matter of seconds. And some of the latest research on first impressions suggest that it might be within the blink of an eye. I’m not referring to the pharmacy building here….I’m referring to…
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Methods for gaining knowledge – mentors, advisers and choosing a discomfort zone
I was reading up on some material written by marketing guru Seth Godin and marveled once more at the insight this man brings to his writing so effortlessly and at once, so obvious as to wonder why you hadn’t tapped the same vein of thought through your own resources. He highlights that if we go…
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Onboarding – a Key Word to Learn for Your Future Profitability
In planning resources for a pharmacy I often pose the question: “Which of the two resources of staff and patients is the most important, and what must be budgeted for first?” Seems a bit of a rhetorical question and if you answered “patients” both times you are technically wrong. If you do not have a…
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Marketing Focus – Issues & Insights
Greetings from Edinburgh, Scotland. Throughout Britain, Brexit remains a much discussed but unresolved issue. The journey to the ultimate conclusion will be long, complex, somewhat convoluted and subject to considerable negotiations. There will be costs incurred as a consequence of the referendum. At this time many of those are difficult to identify, quantify and schedule.…
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A little fear can be a good thing
A small village by the sea depended on fishing to survive. Each year the boats they sent out had to go farther and farther from shore to catch enough fish to feed all the villagers. But as they ventured farther away, they encountered a problem. Their usual practice was to put the fish they caught…
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Get to the root of your problems
A rancher left 17 horses as a bequest for his three children. When the rancher passed away, his children opened his will. The will stated that the eldest child should get half of his 17 horses. The middle child should get one-third of the 17 horses. The youngest child should be given one-ninth of the…