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Management Issues

Marketing Focus – 1. CHANGE 2. MARKETPLACE FORESIGHTS, INSIGHTS AND REFLECTIONS 3. CONFUSION – THE MARKET LEADER WINS – EVERY TIME 4. SOCIAL MEDIA IS ANTI-SOCIAL 5. BIG DATA – LITTLE RETURNS 6. A SERVICE TO CLIENTS – BETTER PROSPECTS 7. FIRED WITH ENTHUSIASM OR, BE FIRED, WITH ENTHUSIASM

December 10, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. CHANGE It’s a challenge just to contemplate it, let alone address it. Which is more challenging? The magnitude of change, or the rapidity of […]

Marketing Focus Newsbrief – Much Small Business Self-Induced

November 26, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Many local businesses are losing revenue opportunities because of inadequate access, poor/no responses to initial enquiries, non-adherence to appointment times, indifferent service standards and a […]

Marketing Focus – 1. WHAT IS IT ABOUT OCTOBER? 2. TRUE TO YOURSELF 3. GIFT CARDS – REDUNDANCY 4. INVENTION, REINVENTION – IT DOESN’T MATTER 5. UNSOCIABLE MEDIA 6. THE EMPEROR’S GOT NO CLOTHES

November 12, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. WHAT IS IT ABOUT OCTOBER? Volatility seems innate to this monthly time span. It does little good for consumer, investor and business confidence. References to […]

Prepare For The Future  By Learning From Your Past

October 28, 2018 <a href="https://i2p.com.au/authors/harvey-mackay/" rel="tag">Harvey Mackay</a> 0

A farmer famed for his agricultural know-how once hired a neighbor’s teenage son to help him do the spring plowing. The farmer believed in letting […]

Pharmacy in the Home (PIH) – Designing Your Future Direction

October 15, 2018 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH […]

A National Community Pharmacy Minor Ailment Program – Scotland is there, Australia is where?

September 16, 2018 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

The UK has long been a beacon, lighting the way for pharmacists to be fully integrated into the healthcare team through clinical expertise. Scotland in […]

MARKETING FOCUS – 1. GOOD SERVICE 2. COMPROMISED BY ASSOCIATION – WITH LAWYERS, ACCOUNTANTS, BANKERS AND RECRUITERS 3. AUTHORITY TO FAIL 4. THE LOST ARTS – Of Prospecting and “Closing” Sales 5. GOING TO HELL – In a One-use Plastic Bag

September 16, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. GOOD SERVICE By what measure? There is a new dawning, and more hopefully, an awakening that many currently applied matrices related to customer service […]

Getting Unstuck Means Sticking to a Plan

September 16, 2018 <a href="https://i2p.com.au/authors/harvey-mackay/" rel="tag">Harvey Mackay</a> 0

Three men were in a pickup truck driving in the woods when they became stuck in the mud. The driver became angry and began to […]

Work Requires Fair Play Too

September 1, 2018 <a href="https://i2p.com.au/authors/harvey-mackay/" rel="tag">Harvey Mackay</a> 0

One day many years ago, two young fellows were in a quarrel, and it had signs of becoming serious. Future U.S. President Abraham Lincoln, himself […]

Marketing Focus Newsbrief – Be aware. The Migration to Online Business Transactions is Having Unintended Consequences

September 1, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Be aware. The migration to on-line business transactions is having unintended consequences. Anxiety is up, satisfaction is down. Brand integrity and equity are being impacted. […]

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