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Marketing Focus: 1. Dunning Kruger Effect 2. Modern Retailing 3. A Sustainable World
That explains a lot! Australian Labor Party (ALP) political heavy-weights Bill Shorten, Tanya Plibersek, and Penny Wong appear to have at least one thing in common. They each exhibit the characteristics of the Dunning-Kruger Effect. It is not an affliction that is limited to politicians and politics. Some business owners and marketers (along with their entities,…
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Biased Reporting on the ABC Breakfast Program
To the ABC Breakfast Presenters: Virginia Trioli and Michael Rowland On 29 May 2015 you interviewed the popular cartoonist Michael Leunig about his cartoons advocating freedom of speech and informed consent in vaccination. You dismissed the right of individuals to choose how many vaccines they use by claiming that the ‘science is proven’ and that anti-vaccination…
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Do You Have Disaster Recovery Plan For Your Business?
Most business owners are optimists! That is why they went into business in the first place. However, being optimists, many business owners don’t consider the risks that can threaten the very existence of their business, and as such, their own and their employees’ financial well being. The purpose of this blog post is to get…
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“I never thought I would need to call PSS…..”
No-one plans to need to seek support, sometimes things just don’t go the way we planned. When Australian pharmacists, pharmacy interns or students need help the volunteers from the Pharmacists’ Support Service (PSS) are there on the other end of the phone. Just call 1300 244 910 any day of the year between 8.00am and…
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PSA Media Releases – 1. Bruce Elliot & Primary Health 2. PSA Excellence Awards Nominations 3. Antibiotic National Strategy
4 June 2015 Qld Branch President of PSA, Bruce Elliot, appointed to Primary Health Care Advisory Group Pharmaceutical Society of Australia Queensland Branch President and community pharmacist owner from Yeppoon in Queensland, Bruce Elliot, has been appointed to the newly formed Primary Health Care Advisory Group which is part of a range of measures introduced…
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ASMI Media Releases – New Membership Fee Structure
ASMI membership more accessible for SME’s with new fee structure for associate members 29 May 2015 – The Australian Self Medication Industry (ASMI) today announced a new membership fee structure for associate members to make ASMI membership more affordable for small businesses and individual consultants. Filomena Maiese, ASMI Marketing and Business Development Director, said: “Associate…
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NPS Media Releases – Antibiotic Strategy Welcomed
2 JUNE 2015 NPS MEDICINEWISE WELCOMES AUSTRALIA’S FIRST ANTIMICROBIAL RESISTANCE STRATEGY NPS MedicineWise welcomes the release today of the National Antimicrobial Resistance Strategy 2015–19 as a critical step in addressing antimicrobial resistance. NPS MedicineWise CEO Dr Lynn Weekes says that developing a national strategy is an active and important step forward for the Australian healthcare,…
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EDITORIAL for Monday 1 June 2015
Welcome to this weeks’ edition of i2P (Information to Pharmacists) dated 1 June 2015. This week still sees some confusion and disappointment after the signing of the 6CPA agreement. While it does not provide the “certainty” that some commentators are reporting, it does give a five-year hiatus before any major disruptive changes are inflicted on…
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Pharmacy Nemesis Roger Corbett – Back to the Future
Influential shareholders of Woolworths are seeking to invite Roger Corbett, the nemesis of Australian pharmacy, back into the fold as chairman. They say: “Woolworths needs a circuit breaker. Given the way Woolworths has lost direction and given the loss of shareholder value, there needs to be accountability – what’s needed is a circuit breaker to sort out the…
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“Miswanting” –A relevant word for the pharmacy profession
Recently, I stumbled over an unusual word that I have now added to my vocabulary. That word was “miswanting” – a rather poignant word from the world of psychology. It is a word used to describe the human tendency to desire things that make us unhappy, and to shun things that fulfill us. Psychologists have…