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Not Just Foot Traffic But An Audience that Likes to Shop
It seems that the Westfield Shopping Centre Management is prepared to take a risk by merging Internet retailers with their physical tenants. The risk being that already pressured retailers will feel they are being leveraged and sacrificed to Internet retailers without a corresponding benefit. Others will say that the process simply legitimises what is already…
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Marketing Focus – Extreme Discounts? – Not Necessarily
A CHALLENGING CHALLENGE For most existing businesses, the key to enhanced performance lies in the following statement: Challenge decisions, rather than make challenging decisions. Too often poor and sub-optimal decisions are recognised as such by those within entities – but are never challenged. They are simply tolerated and the consequences are borne… with a…
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One Precursor Strategy For Building a New Paradigm Pharmacy
Information Technology can be very disruptive and the retailing industry is testament to that with the introduction of e-commerce. To keep up with strategies that may give a retail advantage, Westfield Corporation, well-known to many Australian pharmacy owners, has established Westfield Labs as an entity of Westfield Corporation serving as a global digital lab focused…
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Pharmacists may be intellectually bankrupt today – financially bankrupt tomorrow
Pharmacists collectively deserve the derogatory comments proffered regularly by the AMA about providing professional services between the “toilet paper and the toothpaste”. Not enough has been done by pharmacy leadership organisations or individual pharmacy proprietors in terms of investment in appropriate clinical spaces. Nothing in terms of spatial identity and patient comfort has evolved anywhere…
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Pricing- Get it Right While Marketing in the Right Direction
This article is intended as a reference article for the marketing of professional services to assist all pharmacists (owners and individual practitioners) to succeed in a new paradigm of pharmacy with its traditional core business of dispensing plus free advice, with the advice component being developed to paid professional services (core expansion). Pharmacists are highly…
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The Humble Shop Window Display – Maybe a Much Needed Ingredient?
The current physical presentation for a pharmacy does not generally include a specific area that was a future of the recent past, namely a shop window. Giving ground to the view that retail space is costly and every square metre needs to be allocated to consumer accessible displays, we have seen shop windows disappear and…
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Knowledge Products and Innovation Should be Organised and Rewarded
Australia should be supporting young health professionals (including pharmacists) who have skills in innovation and entrepreneurship that would improve our health systems, create disruptive businesses models that would prevent organisations such as Colesworth from contemplating a takeover and also to drive Australia’s economy in its transition from a resource-based economy to a service-based economy. Australia…
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“Ask Your Pharmacist” – the New and Not so New PGA Initiative
The landscape of pharmacy, until very recent times, has lacked affirmation and direction. The latest television advertisement developed by the PGA exhorts the general public to “ask more” about what their pharmacy provides, and then has the walls of the pharmacy open out in the form of a cross, each arm of the cross suggesting…
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ASMI Media Releases 1. ASMI Conference – Self Care 2. ASMI Conference-Transforming Pharmacy
ASMI 2014 Conference: Self care emerging as central to sustainable health policy 28 October 2014 – Interest in self care is growing worldwide particularly in developed economies such as the UK, Australia and the US. In the UK, momentum has been slowly building since 2000 when the National Health Service Blueprint (NHS Plan) was announced…
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PSA Media Releases – 1. UTS Survey 2. PGA Campaign 3. Vaccination Course 4. Innovative Pharmacist Award 5. Immunisation Pilot Award
November 2, 2014 UTS survey shows support for greater focus on pharmacist professional services The pharmacy profession remains pessimistic about its future, but sees opportunities for a greater focus on professional services in the next Community Pharmacy Agreement, according to the latest UTS Pharmacy Barometer. The barometer, on which a score of 100 represents…