Management Issues

Marketing Focus – 1. TWO-SPEED ECONOMY 2. DIGITAL AND SOCIAL MEDIA FATIGUE 3. “NEPHEW” – DRIVEN UNDER-PERFORMANCE 4. THE SAME OLD STORY – A DRAG ON THE FUTURE

August 19, 2018 // 0 Comments

1. TWO-SPEED ECONOMY In that concise three-word phrase, property developer Ross Neumann dissected, probed and provided, over [...]

Calm Your Emotions Before They Get Out Of Control

July 21, 2018 // 0 Comments

A young woman was waiting for her flight at a big airport, so she decided to buy a book to read and a packet of cookies to [...]

Mistakes Are Opportunities To Learn

July 7, 2018 // 0 Comments

A young vice president was appointed by the board of directors of a bank to replace the retiring president and founder. With [...]

Marketing Focus – 1. THE “HAWTHORNE EFFECT” LIVES ON. 2. SERIOUSLY, FUN 3. TRUE TO YOURSELF 4. INITIATING, NOT MANAGING CHANGE 5. GUARANTEED – REALLY?

July 7, 2018 // 0 Comments

1. THE “HAWTHORNE EFFECT” LIVES ON. It warrants attention, involvement and refinement by all the lessons learnt have [...]

Encouragement Unleashes Potential

June 24, 2018 // 0 Comments

Thomas Edison’s teacher said he was a poor student. His mother was furious at that characterization and took him out of [...]

Marketing Focus – 1. IT’S TIME – TO GET SERIOUS ABOUT SERVICE 2.CONNECTED, NOT ENGAGED – COULD BE OUTRAGED 3. ELASTICITY-PRICES: DEMAND OR LOYALTY? 4. CUSTOMER SERVICE SKILLS UNSHACKLED

June 11, 2018 // 0 Comments

1. IT’S TIME….TO GET SERIOUS ABOUT SERVICE Key takeouts from the proceedings and revelations of the Australian [...]

Marketing Focus – Let’s Get Physical

May 27, 2018 // 0 Comments

Ah, the ebbs and flow of commerce. In recent times there has been a noticeable migration from dedicated on-line business [...]

Make The Call To Improve Phone Skills

May 27, 2018 // 0 Comments

The world is getting smaller every day. Thanks to advances in technology, we can be connected to points around the globe in [...]

We are Judged Within Seven Seconds of Meeting Somebody

May 14, 2018 // 0 Comments

We are head down, tail up, working our way through a pile of prescriptions across the day, striving to use the skills that [...]

Marketing Focus – 1. “GO JUMP” 2. UNINTENDED CONSEQUENCES 3. NO SECOND CHANCES 4. PRIORITY GOAL-ACCESS 5. DIFFERENT MARKETS DIFFERENT PERSPECTIVES 6. ENHANCE THE VALUE OF BUSINESS PARTNERSHIPS AND RELATIONSHIPS

April 30, 2018 // 0 Comments

1. “GO JUMP” A common implicit and explicit response to the challenge extended to conference delegates and [...]

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