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Marketing Focus – Essays on Management & Marketing
HOLD BACK THE TIDE A measure of just how much some union officials are out of touch is the current mass media advertising campaign being conducted by the Shop, Distributive and Allied Employees Association in Western Australia. In essence, it is a personal attack on the West Australian Premier, Colin Barnett, and his legislative initiatives…
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Make points with persuasion
We are in the thick of the most unusual political seasons I can remember. Who would have imagined the slate of hopefuls that spans the spectrum? And what will it take for the candidates to convince voters that they should lead the country?Qualifications? Sure. Campaign promises? Perhaps. Appearance? Doesn’t hurt. The best opposition research? Not…
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Fast Food Leading the way – Annihilate Dispensing or Enhance it?
The fast food industry is rapidly moving to replace employees with robots to eliminate payroll, health benefits and human unreliability. It will prove to be a template for pharmacy evolution and it’s under way right now. Also, it’s very likely that, within your professional lifetime, you’re going to see a huge revolution in robotics. It…
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VAXXED – From Cover-Up to Catastrophe
The writers at i2P have always had knowledge of the links between Big Pharma, Big Agriculture, Big Tobacco and mainstream media. Big Pharma has major investments in mainstream media and entertainment enterprises. It also includes Hollywood and its actors, plus the music industry and sporting organisations. That Big Pharma can practice its character assassination through its…
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Coercion Starts at the Top
We are losing our democracy at a very fast rate. It’s very obvious that we do not have a government “of the people, by the people, for the people”. It is rule by coercion and corruption with mainly US corporate giants, pulling the strings. And Australia is about to give up its heritage to corporate…
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Selling is not all about the product
Over my decades in business, I’ve noticed a baffling trend: “sales” has become a dirty word. I’m on a life-long campaign to change that. In fact, many companies no longer call sales people sales people. They have account executives or account specialists, business developers, client advisers, relationship consultants, territory managers and numerous other monikers. I…
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What are you Competing on?
The profession is going backwards. Seth Godin has obviously attended APP16…..here’s his latest and it’s so timely as many pharmacists try and emulate the yellow box method. What are you competing on? It’s pretty easy to figure out what you’re competing for—attention, a new gig, a promotion, a sale… But what is your edge? In…
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I’ve been thinking about effective (and defective) e-mails
This morning I reread a helpful blog from Well Said’s CEO, Darlene Price. Her subject line, “STAND OUT IN THE INBOX: Writing Emails That Get Results,” delivered on its promise, which is nothing new for Darlene. The first of five best practices suggested by the communication coach: “Make the subject line clear, specific, and actionable.”…
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Digital Nomads – Providing Clinical Services That Appeal
There’s a growing opportunity that is emerging among professionals who are adapting to a nomadic lifestyle. You don’t have to be “grey” to qualify for the lifestyle – and it can accommodate any age. It does however, require a full confidence in your knowledge base and have some tech-savvy skills in addition. Welcome to the…
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Nissan Foresees Offices Powered by Electric Cars – We see Electric Cars Becoming Offices Occupied by Digital Nomads
Electric vehicles have potential to change the way we live beyond transportation. No longer a question of ‘if,’ but a matter of ‘when,’ electric vehicles are already changing the status quo of transportation. And they will have a niche within pharmacy. We’re at the beginning of one of the few times in human history where…