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Retail Disruption Coming – Around the Corner and Around the World
I2P has always given direction for community pharmacy well in advance of the actual events liable to be disruptive or transformative. About four years ago we set out to define a “new paradigm pharmacy” that would cater for the needs of a community pharmacy and to include an emphasis on clinical services and the smart…
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MARKETING FOCUS – Essays on Management and Marketing
The most anticipated, yet uninspiring, US Presidential election is about to take place. Overall, the final result will be of marginal importance to the American people, and to the world at large. Neither of the two leading candidates (yes, there are four independents who remain in what many consider is a one -horse/mare race) engenders…
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The Opportunity Cost of Waiting
A recent report published by Harvard Medical School highlighted the following patient cost in attending a medical appointment:Total time involvement….121 minutes; which broke down to Travel time….37 minutes and Clinic time……84 minutes. Within the clinic time segment, only 20 minutes was spent with the doctor. Those figures, extrapolated to represent the entire US population amounted to…
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The Power of Broke
A lot of people believe you only have one shot at success. Let’s agree that’s just not true. But what is true is that many people don’t even take that one shot – out of fear of failure, inexperience, lack of motivation or just not knowing where to begin. Daymond John, one of the stars…
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Patient impressions
Do we really understand how your patients perceive us? Experts agree that our patients form an opinion of our practice in a matter of seconds. And some of the latest research on first impressions suggest that it might be within the blink of an eye. I’m not referring to the pharmacy building here….I’m referring to…
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Consumerism, health care costs and patient-centred “homes”
Health objectives in Australia are shifting from fee for service models to capitation models in a bid to simultaneously improve quality and reduce costs. The idea of a patient-centred “home” led by a doctor is touted as the principal model of care. i2P has always pointed to the fact that any business model led by…
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Caring as a competitive advantage
It’s 3:28am and our teething daughter’s fever is raging through her shivering body. Her cheeks burn red and our hearts burn with desperation and hope.My tearful wife gives our baby some medicine, and I hear her silent prayers caress every drop entering our sick baby’s mouth. ‘I hope this will help you, sweetheart.’ What was…
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Do your patients use their blood pressure medications correctly?
A recent analysis of the use of blood pressure medications within the United States Medicare system reveals that 26 per cent either skip doses, or stop taking their drugs entirely, thereby increasing their risk of heart attack and stroke. Other research within that system shows that up to 25 per cent of new prescriptions for…
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Onboarding – a Key Word to Learn for Your Future Profitability
In planning resources for a pharmacy I often pose the question: “Which of the two resources of staff and patients is the most important, and what must be budgeted for first?” Seems a bit of a rhetorical question and if you answered “patients” both times you are technically wrong. If you do not have a…
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Marketing Focus – Issues & Insights
Greetings from Edinburgh, Scotland. Throughout Britain, Brexit remains a much discussed but unresolved issue. The journey to the ultimate conclusion will be long, complex, somewhat convoluted and subject to considerable negotiations. There will be costs incurred as a consequence of the referendum. At this time many of those are difficult to identify, quantify and schedule.…