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Creativity and Innovation – In Pharmacy, both may need an injection
Creativity and innovation are terms constantly used in the world of business, but what do they really mean in that context? The dictionary defines creativity as: “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination” For an actual example of creativity I turned to Seth Godin, and he did not fail me. “One of my favorite triumphs of all time happened…
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Define Your Pharmacy Frustum
I was performing my regular reading of my emails when I came across the latest words of wisdom from Seth Godin. Seth always seems to read my mind, and his emails often cross over with a period of time when I may be thinking about a pharmacy problem, but finding difficulty in trying to express…
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Marketing Focus 1. The Year of the Entrepreneur 2. A Black Star 3. Pursuit of Business 4. Digital-Era Local Marketing 5. The Digital Divide
It’s official. 2016 is the year of the Entrepreneur. Those looking for leadership, financial stimulation and a “leg-up” from government or the mining industry will be disappointed. In both instances for them the cupboard is bare. For the innovators the potential for financial rewards will be substantial – but as rare as genuine entrepreneurs. …
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Marketing Focus – Essays in Management & Marketing
1. “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance and power of the phrase were brought home to me at a nephew’s 50thbirthday party. He shared with his guests that he and I had had a counselling session when…
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I’ve Been Thinking – She should have been home for Christmas too
I’ve been thinking about drugs, wars, Christmases, and your hospital (the one you work in and/or the one you go to as a patient). On my daily walks, I’ve been listening to Laura Hillenbrand’sUnbroken: A World War II Story of Survival, Resilience, and Redemption. I’m at Christmas of 1943—the year Bing Crosby’s newly recorded “I’ll Be…
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Creativity in the Workplace – It has to be made possible
Think about a place where creativity would be encouraged and nurtured. Did you envision an art studio, a theatre, or maybe a child’s playroom? All those places come to mind pretty easily, but I’m willing to bet there’s one place that didn’t, and that’s the pharmacy workplace. The traditional working life that many of us…
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Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…
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Create Infinite Growth Through Appropriate Brand Building
Recently, I came across a paper published on the Boston Consulting Group (BCG) website and it was titled “Eight Lessons to Secure Infinite Growth”. It was a paper that involved simple processes to create strong brand images. As I read into the detail I found that if I changed some of the nomenclature it was…
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Quality of Leadership Can Make or Break a Business
The success of a business truly lies with the people who work in the business. However, how a team performs is generally a direct result of the ability of their leaders to lead. It has been said that team members will treat customers in the same way as leaders treat their team. It’s unfortunate that…
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Create Your Own Brand Challenge – or Spring Clean the one you already have
Starting with a blank sheet of paper gives you a sense of having a fresh and clean starting point, but no sense of who you are, what you do or where you are going. That requires a bit of thinking, planning, decluttering and logical projection. It’s the same process whether you are designing a brand…