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The Opportunity Cost of Waiting
A recent report published by Harvard Medical School highlighted the following patient cost in attending a medical appointment:Total time involvement….121 minutes; which broke down to Travel time….37 minutes and Clinic time……84 minutes. Within the clinic time segment, only 20 minutes was spent with the doctor. Those figures, extrapolated to represent the entire US population amounted to…
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Patient impressions
Do we really understand how your patients perceive us? Experts agree that our patients form an opinion of our practice in a matter of seconds. And some of the latest research on first impressions suggest that it might be within the blink of an eye. I’m not referring to the pharmacy building here….I’m referring to…
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The Melody Lingers On
Editor’s Note: That something is very wrong and corrupt involving regulatory agencies and government policies surrounding vaccines, both in the US and Australia, that ought to be of major concern to all health professionals who espouse to practice under evidence-based rules. Corruption is embedded in the highest levels of regulatory agencies and those health professionals…
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The CDC, Vaccine Fraud and Global Media Exposed – a US Perspective
Editor’s Note: Jon Rappoport was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on…
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United in Compassion – Medical Marijuana and Dan’s Story
Editor’s Note: As most i2P subscribers would know, we carry a range of information on diverse topics, one of which is medical marijuana. i2P has been encouraging pharmacists to become engaged with medical marijuana as Cannabis Directory Australia does because of the promise of major health benefits, also a product that could impact on the…
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Medical Maijuana – will Australian Community Pharmacies consider the legislation of Uruguay?
Ministers in the South American country Uruguay have voted in support of a new law, known as 19.172 and enacted in December 2013, to permit marijuana to be sold for non-medicinal use. They also accepted the offer by Uruguay’s community pharmacy owners to sell the drug through their outlets. The community pharmacy owners argue that community pharmacies…
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Consumerism, health care costs and patient-centred “homes”
Health objectives in Australia are shifting from fee for service models to capitation models in a bid to simultaneously improve quality and reduce costs. The idea of a patient-centred “home” led by a doctor is touted as the principal model of care. i2P has always pointed to the fact that any business model led by…
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Methods for gaining knowledge – mentors, advisers and choosing a discomfort zone
I was reading up on some material written by marketing guru Seth Godin and marveled once more at the insight this man brings to his writing so effortlessly and at once, so obvious as to wonder why you hadn’t tapped the same vein of thought through your own resources. He highlights that if we go…
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Caring as a competitive advantage
It’s 3:28am and our teething daughter’s fever is raging through her shivering body. Her cheeks burn red and our hearts burn with desperation and hope.My tearful wife gives our baby some medicine, and I hear her silent prayers caress every drop entering our sick baby’s mouth. ‘I hope this will help you, sweetheart.’ What was…
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Branding should be fascinating
“You can’t stand out if you’re trying to blend in.” That’s the message Sally Hogshead drives home in the updated edition of “Fascinate,” her how-to handbook for making any brand impossible to resist. “In any crowded marketplace, you have to make a choice. Either have the biggest marketing budget… or be the most fascinating. Otherwise,…