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Innovation Requires Creative Space
Seymour Cray, the founder of Cray Research and legendary free spirit in the management community, was once asked – according to a Wall Street Journal story – to produce a one-year and a five-year plan. The next day, he produced two three-ring binders, each containing a single sheet of paper. In the first binder, Cray…
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Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH projects and deliver this content to readers, spread over a number of articles. The necessity of the project is self evident when you consider age demographics of the Australian population.…
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Getting Unstuck Means Sticking to a Plan
Three men were in a pickup truck driving in the woods when they became stuck in the mud. The driver became angry and began to shout and curse. He pounded on the steering wheel and then sat fuming about their bad luck. The second man climbed out of the truck and took refuge in the…
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Countdown as Australian Pharmacy Begins the Transition as Part of a Global Network
In an i2P editorial dated May 29 2017, an analysis of the rift between Sigma and Chemist Warehouse was provided. Please take the time to revisit this analysis. While dialogue between the parties continued since that date, the inevitable has now happened and the rift has become a split. In the i2P analysis at that…
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A Sensible Community Pharmacy & GP Collaboration
In a win for commonsense, a professional collaboration between community pharmacists and local GP’s coupled with a simultaneous a solution for a major public health problem, a mutually respectful system has been piloted in the County of Staffordshire in the UK. And patients involved in the pilot study have documented high levels of satisfaction, simply because…
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Can we make a difference on mental health?
It’s Men’s Health Week, and I’m sure that you are aware of the shocking statistics surrounding depression in men. The reasons why men seem to be so vulnerable are debated constantly, but statistics don’t lie. We pharmacists are in a rather privileged position to help. Or, on the other hand, we can decide not to…
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The Medical Profession Leadership – Is Their Pharmacy Rant a cry for a Direction?
The medical profession has always promoted itself as being the leading health modality with all other health formats and modalities being inferior. It has reinforced that vision through the lens of adopting power politics as its primary marketing strategy. This meant that instead of being respectful and gaining the collaborative support of all other health…
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Pharmacist Investment Opportunity – Medical Cannabis Growing & Manufacturing
Medical cannabis and its health market potential was first brought to the attention of Australian pharmacists by i2P as far back as 2011. In that year medical cannabis was promoted by i2P as a potential market for pharmacy, and with the utilisation of pharmacist health literacy skills, community pharmacy could become the natural hub to…
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Marketing Professional Services – Tactics & Strategies
Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution arises out of a sense of uncertainty because of the culture change that has to be embraced in converting what was previously an unstructured service (provided free of charge) to…
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Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were timely reminders that a haemostatic process is innate and applicable to many aspects of commerce, society, politics, life and ecology. Correction does not equate to, or imply that there is…