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Self-Care….A Perfect Fit with Community Pharmacy
The concept of Self-Care as a tangible health tool has been formally recognised by Australian community pharmacy since the 1970’s. It’s original introduction was generated by the Pharmaceutical Society of Australia (PSA) through a set of information fact cards written in a patient-friendly format that formed up as a suitable reference point for pharmacists and trained…
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Countdown as Australian Pharmacy Begins the Transition as Part of a Global Network
In an i2P editorial dated May 29 2017, an analysis of the rift between Sigma and Chemist Warehouse was provided. Please take the time to revisit this analysis. While dialogue between the parties continued since that date, the inevitable has now happened and the rift has become a split. In the i2P analysis at that…
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Bypass the AMA if Collaborative Ventures are Required for Unmet Patient Needs
It is becoming apparent that the medical profession leadership has clearly “lost the plot” in direction-setting, patient engagement and collaborative health when you analyse statements attributable to AMA leaders at their recent national conference. Cries that GP’s feel “under assault” through pharmacists encroaching into “their” territory of vaccinations and sick certificates, with no mention of better…
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A Sensible Community Pharmacy & GP Collaboration
In a win for commonsense, a professional collaboration between community pharmacists and local GP’s coupled with a simultaneous a solution for a major public health problem, a mutually respectful system has been piloted in the County of Staffordshire in the UK. And patients involved in the pilot study have documented high levels of satisfaction, simply because…
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The Medical Profession Leadership – Is Their Pharmacy Rant a cry for a Direction?
The medical profession has always promoted itself as being the leading health modality with all other health formats and modalities being inferior. It has reinforced that vision through the lens of adopting power politics as its primary marketing strategy. This meant that instead of being respectful and gaining the collaborative support of all other health…
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Professional Discretion Restored – Much More than Homeopathic Product Sales
The Australian Government has made a commonsense decision to allow pharmacists to continue the sale of homeopathic products for those patients who find they derive benefit from their use. The actual extract from the government response to the homeopathy issue in the final King Review Report states: “Recommendation 4-4: Sale of Homeopathic Products in PBS…
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Pharmacist Investment Opportunity – Medical Cannabis Growing & Manufacturing
Medical cannabis and its health market potential was first brought to the attention of Australian pharmacists by i2P as far back as 2011. In that year medical cannabis was promoted by i2P as a potential market for pharmacy, and with the utilisation of pharmacist health literacy skills, community pharmacy could become the natural hub to…
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Marketing Professional Services – Tactics & Strategies
Pharmacists are slowly coming to grips with the provision of professional services and are fleshing out suitable business models very cautiously. In part, this caution arises out of a sense of uncertainty because of the culture change that has to be embraced in converting what was previously an unstructured service (provided free of charge) to…
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What Underwrites the Phenomenon of Illness Marketing
Illness marketing (as distinct from health promotion) has been evolving for just over 100 years, and it has been a relentless process driven by greed and its co-conspirators, power and money. It has its original roots from within wealthy banking and money-changing families who for centuries, met secretly as an influential group, to devise ways…
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Flu Vaccine – New Adjuvant Comes With Serious Side Effects
Last year was a nightmare year for pro-vaxers because the flu vaccine simply did not work. The aftermath was a very high death toll (around 1000 people-90 percent involving the elderly). This year the Federal Government is providing two new “enhanced” flu vaccines for free to people over 65 that involve a “fix” designed to…