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Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…
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Marketing Focus – Essays on Management & Marketing
1. TRADING IN TRADING HOURS Everyone, it seems, has a somewhat entrenched view about trading hours. Opinions and positions on the issue differ, often appreciably.Some experts stated that people can also learn about how to rank higher in Google local searches to improve trading. Self-interest is conspicuous. Some commentators and players…
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Marketing Focus – 1. All things are relative 2. Don’t get ahead of yourself 3. Differing costs of production reproduction
All things are relative. However, as a measuring template this contention has limited value or meaning for many businesses and consumers, particularly in the prevailing marketplace The point was highlighted to me during, and as a consequence of two recent series of radio and television interviews in which I participated – on two topics, being:…
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Marketing Focus – Short Stories on Management & Marketing
DIGITAL-ERA MARKETING– MISUNDERSTOOD AND UNDER-UTILISED “Digital era” and “Digital marketing” are two phrases and concepts that are largely misunderstood and therefore under-utilised. For some, both are confronting, intimidating, overwhelming. They need not, and should not be so. An overwhelming majority of digital marketing campaigns fail to achieve their optimum because of a lack of direction,…
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Marketing Focus – 1. Australia is on sale 2. Reward for effort 3. Postcode Discriminatory Pricing 4. Aldi under attack
Australia is on Sale. There are signs of it everywhere…….. “EOFY Sale” Significantly, one adjective – “door-buster” – has lapsed into disuse, because of widespread disinterest and apathy. The concept of the financial year is an artificial construct, like the widespread recognition assigned to Sales. The use of seasonal factors, like “winter” or operational considerations such as…
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Marketing Focus: 1. Dunning Kruger Effect 2. Modern Retailing 3. A Sustainable World
That explains a lot! Australian Labor Party (ALP) political heavy-weights Bill Shorten, Tanya Plibersek, and Penny Wong appear to have at least one thing in common. They each exhibit the characteristics of the Dunning-Kruger Effect. It is not an affliction that is limited to politicians and politics. Some business owners and marketers (along with their entities,…
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Marketing Focus – Lesson Learnt and Fresh in Our Memories
A certain sense of tension and testiness currently pervades many workplaces and markets. Anxiety levels are up … confidence is down; so too are morale and trust. Mutual respect is being challenged. Relationships are being tested. Team and group cohesion is frayed. Employment and income security is being questioned. Sadly, good, open and two-way communication…
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Marketing Focus- What Industry are you in?
How strikingly honest! The recent statement by the newly appointed Managing Director of the Myer department store network was refreshingly candid and open.He declared that in recent years Myer had lost its relevance to many consumers and that it would take at least 3 years to redress.The figures and history support and endorse those sentiments.Since…
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So you want to be an entrepreneur
Some things in life are black and white. Antarctica is one of them. There is no large flora. No colours of red, blue, yellow or ochre. The active volcano at Deception Bay is strikingly magnificent. White sheets of ice are contrasted with the brilliance of the cold, black, molten rock. It is only when one…
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Marketing Focus – Current Marketing Trends
Greetings from the driest continent on Earth. No, not Australia … Antarctica. The scenery and setting are inspiring. A different dimension of serenity is experienced, enabling one to clear the mind and to shorten the focus, devoid of the ubiquitous distractions of the contemporary digital world. I am onboard the ship Sea Adventure, among a…