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Byline: Barry Urquhart

Barry Urquhart, Managing Director of Marketing Focus, Perth. Barry is an internationally recognised conference keynote speaker, facilitator of strategic planning workshops and marketing business coach.
Contact Barry: TEL:61 8 9257 1777 – EMAIL: urquhart@marketingfocus.net.au –
WEB: www.marketingfocus.net.au

Marketing Focus – 1. CHANGE 2. MARKETPLACE FORESIGHTS, INSIGHTS AND REFLECTIONS 3. CONFUSION – THE MARKET LEADER WINS – EVERY TIME 4. SOCIAL MEDIA IS ANTI-SOCIAL 5. BIG DATA – LITTLE RETURNS 6. A SERVICE TO CLIENTS – BETTER PROSPECTS 7. FIRED WITH ENTHUSIASM OR, BE FIRED, WITH ENTHUSIASM

December 10, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. CHANGE It’s a challenge just to contemplate it, let alone address it. Which is more challenging? The magnitude of change, or the rapidity of […]

Marketing Focus Newsbrief – Much Small Business Self-Induced

November 26, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Many local businesses are losing revenue opportunities because of inadequate access, poor/no responses to initial enquiries, non-adherence to appointment times, indifferent service standards and a […]

Marketing Focus – 1. WHAT IS IT ABOUT OCTOBER? 2. TRUE TO YOURSELF 3. GIFT CARDS – REDUNDANCY 4. INVENTION, REINVENTION – IT DOESN’T MATTER 5. UNSOCIABLE MEDIA 6. THE EMPEROR’S GOT NO CLOTHES

November 12, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. WHAT IS IT ABOUT OCTOBER? Volatility seems innate to this monthly time span. It does little good for consumer, investor and business confidence. References to […]

MARKETING FOCUS – 1. GOOD SERVICE 2. COMPROMISED BY ASSOCIATION – WITH LAWYERS, ACCOUNTANTS, BANKERS AND RECRUITERS 3. AUTHORITY TO FAIL 4. THE LOST ARTS – Of Prospecting and “Closing” Sales 5. GOING TO HELL – In a One-use Plastic Bag

September 16, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. GOOD SERVICE By what measure? There is a new dawning, and more hopefully, an awakening that many currently applied matrices related to customer service […]

Marketing Focus Newsbrief – Be aware. The Migration to Online Business Transactions is Having Unintended Consequences

September 1, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Be aware. The migration to on-line business transactions is having unintended consequences. Anxiety is up, satisfaction is down. Brand integrity and equity are being impacted. […]

Marketing Focus – 1. TWO-SPEED ECONOMY 2. DIGITAL AND SOCIAL MEDIA FATIGUE 3. “NEPHEW” – DRIVEN UNDER-PERFORMANCE 4. THE SAME OLD STORY – A DRAG ON THE FUTURE

August 19, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. TWO-SPEED ECONOMY In that concise three-word phrase, property developer Ross Neumann dissected, probed and provided, over lunch, a detailed diagnosis and prognosis of the […]

Marketing Focus Newsbrief – Australian Service Standards Costing Business Big Time

August 3, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

The customers have spoken. Australian customer services are consistently falling short of expectations. It is costing businesses pedestrian traffic, sales enquiries, revenue, profits, repeat business […]

Marketing Focus – 1. THE “HAWTHORNE EFFECT” LIVES ON. 2. SERIOUSLY, FUN 3. TRUE TO YOURSELF 4. INITIATING, NOT MANAGING CHANGE 5. GUARANTEED – REALLY?

July 7, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. THE “HAWTHORNE EFFECT” LIVES ON. It warrants attention, involvement and refinement by all the lessons learnt have been profound, but often unexpected. During the […]

Marketing Focus – 1. IT’S TIME – TO GET SERIOUS ABOUT SERVICE 2.CONNECTED, NOT ENGAGED – COULD BE OUTRAGED 3. ELASTICITY-PRICES: DEMAND OR LOYALTY? 4. CUSTOMER SERVICE SKILLS UNSHACKLED

June 11, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. IT’S TIME….TO GET SERIOUS ABOUT SERVICE Key takeouts from the proceedings and revelations of the Australian finance sector Royal Commission are that the conduct […]

Marketing Focus – Let’s Get Physical

May 27, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Ah, the ebbs and flow of commerce. In recent times there has been a noticeable migration from dedicated on-line business channels to the acquisition, commencement […]

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