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Marketing Focus – 1. “GO JUMP” 2. UNINTENDED CONSEQUENCES 3. NO SECOND CHANCES 4. PRIORITY GOAL-ACCESS 5. DIFFERENT MARKETS DIFFERENT PERSPECTIVES 6. ENHANCE THE VALUE OF BUSINESS PARTNERSHIPS AND RELATIONSHIPS
1. “GO JUMP” A common implicit and explicit response to the challenge extended to conference delegates and business workshop participants that they “Dare to be different, and to take a risk”. I will accept the advice and you can click here to know more about the matters that were discussed in this meeting. In the early […]
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Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were timely reminders that a haemostatic process is innate and applicable to many aspects of commerce, society, politics, life and ecology. Correction does not equate to, or imply that there is […]
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MARKETING FOCUS -1. 2017 HAS BEEN A CHALLENGING TIME 2. BREAK FROM THE HERD 3. UNQUALIFIED SATISFACTION 4. UNTHINKING ARROGANCE 5. VALUE COMES AT A COST 6. THE GREAT DIVIDE – THE UNITED STATES OF AMERICA
1. 2017 HAS BEEN A CHALLENGING TIME Another year is about to conclude. It has been a challenging time. 2017 has seen numerous business floored, and highlighted the flaws of many others. A lack of true, integrated strategic plans, inflexibility, poor malleability and out-dated, expensive business models have contributed to contracting sales, squeezed margins and inadequate […]
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MARKETING FOCUS – TEN ESSAYS on Management & Marketing
1. COMMUNICATE, TELL STORIES, BUILD TEAMS There exists among many in business at present a focus, if not a fixation, on digital disruption, technological change and the rapid evolution of Artificial Intelligence. It is important that we do not get ahead of ourselves and the marketplace. Too often customers and clients are left behind. […]
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MARKETING FOCUS – 1. Love your customer more than your products 2. Everybody’s talking brands 3. Promotions Fatigue 4. Unpredictable, Unprecedented 5. The hidden costs of Discounting
1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). This clarion-clear message from customers and clients is only now starting to resonate. Responses up to this time have been slow, spasmodic, inconsistent and conspicuously reluctant. Just three years ago the taxi industry was put on […]
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Marketing Focus – Essays on Management & Marketing
READING THE CUES Seeking out, analysing and reacting to the multitude of cues that abound in the economy, marketplace and competitive sectoral segments can be, and is, exhausting, frustrating – and often futile. Deliberating about, and conducting informed “right” decisions are beyond the scope and capacities of many. Much of the available information, perspectives and […]
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Marketing Focus – Six Essays on Management and Marketing
1. Cuts in Expenditure and Resources Cuts in expenditure and resources, to address economic downturns, waste and to achieve enhanced productivity are, in the main, mutually exclusive, Addressing or achieving one does not necessarily impact on the others. Removing waste and accelerating productivity are laudable goals, which are relatively constant ideals. Ironically, the current […]
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Marketing Focus – 1. Mixed Messages 2. Fabulous Fads 3. Future Retail Trends – Closing Stores 4. Ageism 5. Amazon – River of Change
1. Mixed messages. That is the essential characteristic of the current marketplace. Depending on the information source, differing perspectives, forecasts and analyses are shared. Little wonder the currency of the term alternative truth. In recent weeks scientists around the world marched in support of truth. Unbelievable. The number of participants was disappointing. Now is the […]
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Marketing Focus – Essays on Management & Marketing March 2017
THE BRIDGE FROM DISENCHANTED TO ENGAGED Disenfranchised. A key and fundamental issue in commerce, politics, religion and society at large is the disenfranchising of consumers. The consequences are profound and diverse. Lack of loyalty, increased price sensitivity, less tolerance and more assertiveness among existing and prospective clients are relentless in business. In politics the new […]
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Marketing Focus: Essays on Management & Marketing February 2017
Momentum. That will be, and should be, the mantra for commerce during 2017. Momentum will precede profits, sustainable growth, enhanced productivity, more expeditious decision-making and, above all else, improved confidence. It is indisputable that the calendar year 2016 was a period of economic slow-down for many sectors, regions and entities. In reality, it is arguable […]