-
Marketing Focus – Essays on Management and Marketing
Post-truth is the Oxford Dictionary 2016 word of the year. This new addition to the English lexicon is an adjective, not a noun. Among the consequences are the now qualified value and validity of words like projections, predictions, forecasts, expectations and facts. United States of America President – Elect Donald Trump, with his post-truth representations of…
-
MARKETING FOCUS – Essays on Management and Marketing
The most anticipated, yet uninspiring, US Presidential election is about to take place. Overall, the final result will be of marginal importance to the American people, and to the world at large. Neither of the two leading candidates (yes, there are four independents who remain in what many consider is a one -horse/mare race) engenders…
-
Marketing Focus – Issues & Insights
Greetings from Edinburgh, Scotland. Throughout Britain, Brexit remains a much discussed but unresolved issue. The journey to the ultimate conclusion will be long, complex, somewhat convoluted and subject to considerable negotiations. There will be costs incurred as a consequence of the referendum. At this time many of those are difficult to identify, quantify and schedule.…
-
Marketing Focus – Essays on Management and Marketing Issues
INTRODUCTION Time could be against you. Business owners and managers who have addressed the consequences of GFC (Global Financial Crisis) and the mining sector downturn with cost cutting and operations refinements may contend that they are now well placed for an economic upturn. It could be a long wait. So many indeterminable variables are, and…
-
Marketing Focus – Miscellaneous Essays on Management & Marketing
BUSINESS RELATIONSHIPS – NOW TRANSACTIONAL My, how things have changed. The nature of, and expectations for most business relationships in 2016 are now founded and valued on single transactions, and short-term relationships. Put aside the well crafted vision and philosophy statements about customer-centricity, client-driven and mutually rewarding strategic alliances. Reality is, that for…
-
Marketing Focus – Essays on Management & Marketing
HOLD BACK THE TIDE A measure of just how much some union officials are out of touch is the current mass media advertising campaign being conducted by the Shop, Distributive and Allied Employees Association in Western Australia. In essence, it is a personal attack on the West Australian Premier, Colin Barnett, and his legislative initiatives…
-
Marketing Focus – Essays on Management & Marketing
A little gratuitous advice to the Australian Prime Minster, Malcolm Turnbull: Schedule this year’s Federal election for September, or better still, October. At this time the Australian economy and commerce do not need a 5-to 6-week distraction that will impact on productivity, momentum and cash-flow. The later the better, is only a compromise. Now is…
-
NAVIGATING THE ROAD AHEAD
Below, is a concise text which provides insights on just two of six key aspects which are impacting global, national and local economies and market places. I am confident that you, like delegates to a forthcoming conference, will recognise and successfully pursue your own objectives and outcomes from this information sharing. Enjoy. Profit. Share. Barry Urquhart…
-
Marketing Focus 1. The Year of the Entrepreneur 2. A Black Star 3. Pursuit of Business 4. Digital-Era Local Marketing 5. The Digital Divide
It’s official. 2016 is the year of the Entrepreneur. Those looking for leadership, financial stimulation and a “leg-up” from government or the mining industry will be disappointed. In both instances for them the cupboard is bare. For the innovators the potential for financial rewards will be substantial – but as rare as genuine entrepreneurs. …
-
Marketing Focus – Essays in Management & Marketing
1. “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance and power of the phrase were brought home to me at a nephew’s 50thbirthday party. He shared with his guests that he and I had had a counselling session when…