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Consumerism, health care costs and patient-centred “homes”
Health objectives in Australia are shifting from fee for service models to capitation models in a bid to simultaneously improve quality and reduce costs. The idea of a patient-centred “home” led by a doctor is touted as the principal model of care. i2P has always pointed to the fact that any business model led by…
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Methods for gaining knowledge – mentors, advisers and choosing a discomfort zone
I was reading up on some material written by marketing guru Seth Godin and marveled once more at the insight this man brings to his writing so effortlessly and at once, so obvious as to wonder why you hadn’t tapped the same vein of thought through your own resources. He highlights that if we go…
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Caring as a competitive advantage
It’s 3:28am and our teething daughter’s fever is raging through her shivering body. Her cheeks burn red and our hearts burn with desperation and hope.My tearful wife gives our baby some medicine, and I hear her silent prayers caress every drop entering our sick baby’s mouth. ‘I hope this will help you, sweetheart.’ What was…
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Branding should be fascinating
“You can’t stand out if you’re trying to blend in.” That’s the message Sally Hogshead drives home in the updated edition of “Fascinate,” her how-to handbook for making any brand impossible to resist. “In any crowded marketplace, you have to make a choice. Either have the biggest marketing budget… or be the most fascinating. Otherwise,…
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PSA Media Releases – Multi Releases for October 2016
Support to continue for Advanced Practice Pharmacists Strong support will continue for Advanced Practice Pharmacists to ensure excellence in pharmacist care and deliver better health outcomes for all Australians, the peak national body for pharmacists, the Pharmaceutical Society of Australia (PSA) said today. PSA reiterated its support for Advanced Practice Pharmacists following a decision by the Australian…
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ASMI Media Release – TGA announces NSAIDs review
TGA announces NSAIDs review 11 October 2016 The TGA’s publication of a review for non-aspirin NSAIDs (non-steroidal anti-inflammatory drugs) found that current advisory statements on labels did not consistently address risks, and this has resulted in a proposal to review the requirements. If you are pregnant, think you may be pregnant or are trying to…
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NPS Media Releases for October 2016
20 OCTOBER 2016 ANKLE & KNEE IMAGING: NEW PROGRAM ON YOUR IMAGING CHOICES NPS MedicineWise has this week launched a new health professional program on ankle and knee imaging—developed in conjunction with musculoskeletal experts and in line with RANZCR, Australian Physiotherapy Association and Australian College of Nursing Choosing Wisely Australia® recommendations and RACGP clinical guidance for MRI referral.…
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EDITORIAL for Monday 19 September 2016
Welcome to the current edition of i2P (Information to Pharmacists) dated Monday 19 September 2016. You know, community pharmacy is a wonderful resource and it has been built by generations of pharmacists dedicated to their profession. The depth and multi-faceted nature of a community pharmacy is bewildering to non-pharmacists, and a fascination by those charged…
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Three Bioethicists Critical of Pharmacy Retailing
Three bioethicists have combined to criticise the concept of community pharmacy conducting retail front of shop activities, while simultaneously working in the best interests of the patient. Their comments are published in Croakey here. The bioethicists, Wendy Lipworth, Christopher Mayes and Ian Kerridge (all medical academics attached to the University of Sydney) discuss what is…
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The Balance Tips for Better Health – Major Chemical Companies are to be Held Accountable
On December 14, 2015 i2P published an article regarding the setting up of an International Citizen’s Tribunal (titled the Monsanto Tribunal) that was designed to prosecute the crime of “ecocide” as practiced by Monsanto and associated global chemical manufacturers. While not recognised legally, it will provide a court of public opinion based on evidence and…