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Nurse practitioners ‘fill a gap’ in aged care
Editor’s Note:Nurse Practitioners established themselves as independent practitioners with prescribing rights about 12 years ago.Since that date they have been exploring opportunities for an expanded nurse practitioner role. Pharmacists on the other hand, while capable of an independent role and actually demonstrating that role through the development of Home Medicines Reviews (and derivatives) have been…
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Marketing Focus: Execute or be Executed
Times are tough. It’s enough to contemplate giving up… or simply to cut back. However, before doing so consider for a moment the following philosophy: “A man who stops advertising to save money is like the man who stops a clock to save time.” Now is not the time to be driven to save money…
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Knowledge Products and Innovation Should be Organised and Rewarded
Australia should be supporting young health professionals (including pharmacists) who have skills in innovation and entrepreneurship that would improve our health systems, create disruptive businesses models that would prevent organisations such as Colesworth from contemplating a takeover and also to drive Australia’s economy in its transition from a resource-based economy to a service-based economy. Australia…
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Accreditation Standards for Pharmacists’ Vaccination Training Courses
The Australian Pharmacy Council drafted the ‘Standards for the Accreditation of Programs to Support Pharmacist Administration of Vaccines 2014’ (the Standards) which were released for public consultation in July 2014. The Standards aim to define measurable attributes that vaccinations programs must demonstrate. They are the Standards against which activities may be assessed to ensure: …
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I’ve been thinking about presidents, engineers, nurses, and the law of unintended consequences
The bulk of the word consequence is sequence. In sequence, outcomes (intended or not) follow actions. Typically, consequences is used in reference to negative outcomes. In 1974, Richard Nixon had neither intended nor anticipated the devastating sequence of events that would follow the Watergate break-in and subsequent cover-up. He had not expected his actions would…
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PSA Media Releases – 1. Ignite 2015 Program 2. UTS Survey 3. PGA Service Campaign
November 4, 2014 Ignite 2015 leadership program applications open Applications for PSA’s prestigious ignite Pharmacist Leadership Program 2015 have now opened. The highly regarded ignite program has been developed by the PSA to meet the ongoing leadership and career development needs of early career pharmacists (ECPs). National President of PSA, Grant Kardachi, said ignite aimed to develop high-performing ECPs into future health leaders. “This…
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EDITORIAL For Monday 3 November 2014
Welcome to this weeks edition of i2P – Information to Pharmacists E-Magazine. Something went wrong with our automated mail out system this week and you might have received a copy of the last edition mailed out by mistake. Our apologies for this and we are still trying to locate the “bug”. This week we congratulate…
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NPS Media Releases – Movember Men’s Health
4 November 2014 NPS MEDICINEWISE: MEN’S HEALTH ADVICE THIS MOVEMBER As the global men’s health awareness month Movember gets underway for 2014, the latest issue of Medicinewise Living fromNPS MedicineWise advises men to make sure they are being medicinewise. Take stock of your health this Movember and make sure you are keeping your medicines in working order by thinking…
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“Ask Your Pharmacist” – the New and Not so New PGA Initiative
The landscape of pharmacy, until very recent times, has lacked affirmation and direction. The latest television advertisement developed by the PGA exhorts the general public to “ask more” about what their pharmacy provides, and then has the walls of the pharmacy open out in the form of a cross, each arm of the cross suggesting…
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Brand Simplicity – Aldi Tops Globally – Brand Pharmacy Next?
It would seem that kudos accrues with brand simplicity. This means that with simplicity, consumer understanding of the brand increases as does trust. This particular marketing metric may be worth following through given the recent launch of a PGA marketing campaign around the theme of “Ask your pharmacist” which, given the money invested, is an…