I’m tired of the same old, same old criticisms of complementary medicines being thrown by sensationalizing media like 4Corners and the like.
Mind you, some of their research shows that some pharmacists are happy to bank the dollars generated by the slick marketing of these products by a variety of companies.
Where do you sit on this issue?
On the fence?
That’s not good enough!
If you want to make a difference to the health and wellness of every one of your patients, then it’s time to step up, get educated in this modality, develop a clinical personality and be confident in your advice.
That means that you must be involved.
The choice is yours………dispense fast, cheap and dominate your suburb.
Or, be proactive, be available and be engaged with those who step into your store.
The usual excuse we have is time………that’s just an excuse and our patients won’t wear that anymore.
Opportunities to be upskilled in complementary medicines abound. Company websites are filled with information.
Patients are constantly given vague advice, wrong advice or no advice when they enquire about something to keep them on the wellness side of the equation and away from the illness side where the system wants us to stay and do as we are told, to be patronized by a variety of other health practitioners.
If we believe we have a role to play, then let’s walk the talk.
We bang on about “evidence-based” medicine.
Attend a research filled symposium at some stage and you will be surprised that the garbage thrown that “there’s no research” is just that………….garbage, meant to distract and to discredit.
Don’t allow that to happen to you.
Get onto the front foot and have an opinion. Otherwise, remain a retailer and be swept up in pricing, discounting, marketing and advertising.
There’s been a recent series in each capital City by Eagle on stress, adrenal exhaustion, insomnia, anxiety, depression and low mood.
If you missed that, the next impressive event is the 5th BioCeuticals Research Symposium in Sydney. Register, attend and learn how to make a difference to the quality of life of each of your patients.
This Symposium is an annual event so mark it in your diary as a “must attend” if you missed the current version.
It’s not merely professionally rewarding, but actually financially rewarding as well. Patients return, delighted with improvements.
It’s a change from the same-old, same-old dispensing process!