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Marketing Focus – 1. IT’S TIME – TO GET SERIOUS ABOUT SERVICE 2.CONNECTED, NOT ENGAGED – COULD BE OUTRAGED 3. ELASTICITY-PRICES: DEMAND OR LOYALTY? 4. CUSTOMER SERVICE SKILLS UNSHACKLED

June 11, 2018 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. IT’S TIME….TO GET SERIOUS ABOUT SERVICE Key takeouts from the proceedings and revelations of the Australian finance sector Royal Commission are that the conduct […]

Developing a Single Patient View

April 3, 2017 <a href="http://i2p.com.au/authors/i2p-staff-writer/" rel="tag">i2P Staff Writer</a> 0

From the last business cycle to the current version, pharmacists and community pharmacies have undergone some profound experiences and rapid change. The transition to now […]

Marketing Focus – Miscellaneous Essays on Management & Marketing

June 13, 2016 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

BUSINESS RELATIONSHIPS –  NOW TRANSACTIONAL   My, how things have changed. The nature of, and expectations for most business relationships in 2016 are now founded […]

VAXXED – From Cover-Up to Catastrophe

April 4, 2016 <a href="http://i2p.com.au/authors/peter-sayers/" rel="tag">Peter Sayers</a> 1

The writers at i2P have always had knowledge of the links between Big Pharma, Big Agriculture, Big Tobacco and mainstream media. Big Pharma has major […]

Disruptive Technology for Patient Engagement

February 14, 2016 <a href="http://i2p.com.au/authors/mark-coleman/" rel="tag">Mark Coleman</a> 0

New technologies pave the way for innovation to drive business practices in pharmacy. Unfortunately, innovation appears to be a slow process in Australian pharmacies and […]

Marketing Focus – Essays in Management & Marketing

December 7, 2015 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1.  “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance […]

Increase Your Employability – Build a Personal Brand Through IT & Social Media

November 8, 2015 <a href="http://i2p.com.au/authors/peter-sayers/" rel="tag">Peter Sayers</a> 0

Increasingly, it is becoming more difficult for pharmacies to employ a range of pharmacists. It is simply because of the diminishing money supply in the […]

Marketing Focus: Execute or be Executed

November 10, 2014 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Times are tough. It’s enough to contemplate giving up… or simply to cut back.  However, before doing so consider for a moment the following philosophy: […]

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