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Marketing Focus – Essays on Management & Marketing March 2017
THE BRIDGE FROM DISENCHANTED TO ENGAGED Disenfranchised. A key and fundamental issue in commerce, politics, religion and society at large is the disenfranchising of consumers. The consequences are profound and diverse. Lack of loyalty, increased price sensitivity, less tolerance and more assertiveness among existing and prospective clients are relentless in business. In politics the new…
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Sales is everyone’s business
Everyone is in sales. To me, job titles don’t matter. Everyone has to be thinking about sales. It’s the only way any company can stay in business. There are no jobs if you don’t bring the business through the front door. That’s why I have a sign on my office door, “If you know where…
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The Amazon Supermarket (and Pharmacy) Coming to a Place Near to You
Just before Christmas 2016 i2P alerted pharmacists to a global retailer (Amazon) making plans to enter the Australian market with a massive retail offering (see http://i2p.com.au/how-amazon-will-dominate-global-retail/ ) and ambitions to dominate the entire retail sector. Amazon, of course, is already known in Australia for its online retailing of books While it often seems that some…
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Marketing Focus: Essays on Management & Marketing February 2017
Momentum. That will be, and should be, the mantra for commerce during 2017. Momentum will precede profits, sustainable growth, enhanced productivity, more expeditious decision-making and, above all else, improved confidence. It is indisputable that the calendar year 2016 was a period of economic slow-down for many sectors, regions and entities. In reality, it is arguable…
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Planning for Uncertainty and Anxiety
To say that pharmacy began the current fiscal year with a high level of uncertainty – a major contributor to anxiety levels – is to state the obvious. Every person working within the pharmaceutical industry has been affected, with employed pharmacists complaining about the poor incomes they receive and fresh reports of a potential for…
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Design for a Medication Safety Plan
The problem of creating a quality professional pharmacy practice for community pharmacy is often in conflict with the metrics required to provide a solid business infrastructure. Without a sound infrastructure there is no support to underpin a professional practice, so Codes of Conduct and minimum levels for Standards of Practice have to be developed. Increased…
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Design Thinking- What it is
Design thinking is not new but it has been evolving more rapidly since 1960 as a valid management process described as: * A unified framework for innovation * An essential tool for simplifying and humanising It has evolved by appropriating many of the best tools and techniques from creative fields, social and computer sciences. Design…
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Creativity can be a life-saver
We take many everyday items for granted, but when these items were introduced to the market, they were anything but ordinary. Have you ever wondered how you got along without a specific product, a must-have invention … or the latest version of your smartphone? Somewhere between necessity being the mother of invention and pure creative…
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Understanding Medical Cannabis
I2P has been proactive in identifying the potential of medical cannabis as a tool for clinical pharmacists and a useful treatment for chronically ill patients – particularly the elderly prone to suffering chronic conditions characterised with an underlying common factor of inflammation. People can also buy medical cannabis or marijuana in Real CBD store. Now,…
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Health Self Service in Kiosk Format
Self service through health kiosks has had a presence in Australia for at least 15 years, but it does not seem to have a high profile in the pharmacies in which it is promoted. Possibly because it is viewed as a “no win” situation because it is rarely used to generate a new revenue stream…