1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). This clarion-clear message from customers and […]
It’s July, and the start of a new financial year for businesses operating in Australia. Perhaps more significantly, the change of month and focus heralds […]
1. Mixed messages. That is the essential characteristic of the current marketplace. Depending on the information source, differing perspectives, forecasts and analyses are shared. Little […]
I2P has long proposed that pharmacy attracts two types of consumers – customers and patients. A little reflection will resolve this issue because clearly, customers […]
Momentum. That will be, and should be, the mantra for commerce during 2017. Momentum will precede profits, sustainable growth, enhanced productivity, more expeditious decision-making and, […]
Fear may be an effective technique for promoting drug sales and gaining votes, but should not displace the calm presentation of a healthful life style […]
Self service through health kiosks has had a presence in Australia for at least 15 years, but it does not seem to have a high […]
Post-truth is the Oxford Dictionary 2016 word of the year. This new addition to the English lexicon is an adjective, not a noun. Among the consequences […]
Editor’s Note: Jon Rappoport was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private […]
“You can’t stand out if you’re trying to blend in.” That’s the message Sally Hogshead drives home in the updated edition of “Fascinate,” her how-to […]
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