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1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). [...]

July 10, 2017 // 0 Comments

It’s July, and the start of a new financial year for businesses operating in Australia. Perhaps more significantly, the [...]

May 29, 2017 // 0 Comments

1. Mixed messages. That is the essential characteristic of the current marketplace. Depending on the information source, [...]

I2P has long proposed that pharmacy attracts two types of consumers – customers and patients. A little reflection will [...]

Momentum. That will be, and should be, the mantra for commerce during 2017. Momentum will precede profits, sustainable [...]

Fear may be an effective technique for promoting drug sales and gaining votes, but should not displace the calm presentation [...]

Self service through health kiosks has had a presence in Australia for at least 15 years, but it does not seem to have a [...]

Post-truth is the Oxford Dictionary 2016 word of the year. This new addition to the English lexicon is an adjective, not a [...]

Editor’s Note: Jon Rappoport was a candidate for a US Congressional seat in the 29th District of California. He [...]

“You can’t stand out if you’re trying to blend in.” That’s the message Sally Hogshead drives home in the updated [...]

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