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MARKETING FOCUS – 1. Love your customer more than your products 2. Everybody’s talking brands 3. Promotions Fatigue 4. Unpredictable, Unprecedented 5. The hidden costs of Discounting

September 4, 2017 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). This clarion-clear message from customers and […]

Marketing Focus – Essays on Management, Marketing & Business Strategies

July 10, 2017 admin 0

It’s July, and the start of a new financial year for businesses operating in Australia. Perhaps more significantly, the change of month and focus heralds […]

Marketing Focus – 1. Mixed Messages 2. Fabulous Fads 3. Future Retail Trends – Closing Stores 4. Ageism 5. Amazon – River of Change

May 29, 2017 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. Mixed messages. That is the essential characteristic of the current marketplace. Depending on the information source, differing perspectives, forecasts and analyses are shared. Little […]

Micro-practice – Future Direction for Pharmacy

March 20, 2017 <a href="http://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 2

I2P has long proposed that pharmacy attracts two types of consumers – customers and patients. A little reflection will resolve this issue because clearly, customers […]

Marketing Focus: Essays on Management & Marketing February 2017

February 20, 2017 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Momentum. That will be, and should be, the mantra for commerce during 2017. Momentum will precede profits, sustainable growth, enhanced productivity, more expeditious decision-making and, […]

OMNS – Sugar Fraud

January 24, 2017 <a href="http://i2p.com.au/authors/ralph-campbell-md/" rel="tag">Ralph Campbell MD</a> 0

Fear may be an effective technique for promoting drug sales and gaining votes, but should not displace the calm presentation of a healthful life style […]

Health Self Service in Kiosk Format

December 4, 2016 <a href="http://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

Self service through health kiosks has had a presence in Australia for at least 15 years, but it does not seem to have a high […]

Marketing Focus – Essays on Management and Marketing

December 4, 2016 <a href="http://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

Post-truth is the Oxford Dictionary 2016 word of the year. This new addition to the English lexicon is an adjective, not a noun. Among the consequences […]

The CDC, Vaccine Fraud and Global Media Exposed – a US Perspective

November 7, 2016 <a href="http://i2p.com.au/authors/i2p-staff-writer/" rel="tag">i2P Staff Writer</a> 0

Editor’s Note: Jon Rappoport was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private […]

Branding should be fascinating

October 24, 2016 <a href="http://i2p.com.au/authors/harvey-mackay/" rel="tag">Harvey Mackay</a> 0

“You can’t stand out if you’re trying to blend in.”  That’s the message Sally Hogshead drives home in the updated edition of “Fascinate,” her how-to […]

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