Global Pharma’s are known to be funding the development of systems to deal directly with patients.
These systems will involve the use of Artificial Intelligence and the use of Volumetric 3D immersion technologies.
The former will allow delivery of technical information through well modulated voice transmission, while the latter will provide an “avatar” transformed from a real person with the combination able to move freely, and express emotions through body language and voice texture.
The end result could maybe replace a pharmacist or a GP in the delivery of drug or condition information through a lifelike electronic avatar that incorporates attractive human qualities programmed with techniques used in the film world by the best actors.
A recently formed New Zealand company with a very simple name (called 8i ) has excited the technology market by being able to create avatars from human images and set them free in virtual experiences.
The proprietary technology transforms regular video from multiple off-the-shelf cameras into a 3D hologram that viewers can walk around in virtual reality and augmented reality, or interact with on the web.
The process is called Volumetric VR and its founders believe that it is the next step in the evolution of storytelling and human communication that can create a real emotional connection with the viewer, coupled with a true sense of presence and all with a complete freedom of movement.
The technology does require the use of VR goggles but you will be able to walk around the created hologram and see the entire life-sized person.
The founders, Linc Gasking, (who previously ran countingdown.com – a company acquired by Dreamworks, of movie fame), and Eugene d’Eon, (formerly of Weta Digital and Nvidia), founded the start-up in 2014.
While traditional approaches to VR content turn cameras outward, 8i turns the cameras inward. 8i uses off-the-shelf high-definition cameras to record video of a real person from various viewpoints. Then it uses its own software to capture, analyse, compress, and recreate in real-time, all the viewpoints of a fully volumetric 3D human.
8i recently started a studio in Culver City, California, and invited content creators to figure out how to create volumetric 3D video.
Volumetric video allows users to feel as if they are encountering real-life figures, making the experience that much more immersive.
To push the envelope on VR immersion, 8i wants to create avatars that look much more realistic than current designs.
The team members bring their own experience from companies like YouTube, NVIDIA, Google, Sony Computer Entertainment, DreamWorks and Pixar.
Linc Gasking said:
“We’re just at the very beginning of immersion technologies, but it’s already clear that virtual and augmented reality will become the new interface that completely transforms human communication, storytelling and how we create and experience content.
For the first time in history, people can have a truly immersive walk-around experience and feel a real sense of presence, which can only be achieved in a volumetric medium.”
The technology is attractive to organisations such as Big Pharma because it gives them complete control over a powerful communications channel that can be inserted into advertising, news reports etc. delivered through other multiple communications media, with bias limited totally to the information Big Pharma wishes you to selectively hear.
Big Pharma has spent a lot of money influencing mainstream print media and television with a high degree of success.
It is about to start its onslaught into pharmacy and medical environments with the objective of dominating the major messages delivered to patients.
Whenever Big Pharma gains direct access to patients the carefully crafted messages begin to influence patient choices.
Health solutions are then always seen in terms of drug consumption and always prices increase more than the overall rate of inflation.
The messages delivered with avatar technology will eventually seem to come from you personally through the technology described above, and that will occur within the coming decade.
The technology is currently very expensive, but that does not really matter to Big Pharma if it can continue to dominate entire national health systems enabling them to continue generating obscene profits as they are already doing.
In fact, they will willingly subsidise pharmacists the cost of this technology to gain a toehold directly to a patient communication channel.
Pharmacists will find it difficult to afford the technology or even write the material that Big Pharma will devote enormous resources to.
Recently I received a USB card through an add-on advertisement that came with delivery of the hard copy version of the Australian Journal of Pharmacy.
It looked like a business card, but when inserted into the USB port of a computer, it automatically delivered a slide show and story about the condition of Parkinson’s Disease.
This is actually a first-step towards the technology described in this article.
The content of the slide show was exceptionally well-written and presented and you, as a pharmacist, are encouraged to hand out free of charge as many of these cards as you like to your patients.
In doing so, you are, of course, endorsing the information to your patient.
But there are one or two messages contained within the information that I would not necessarily endorse.
I won’t mention them in this article, but I would encourage all pharmacists to look at the slide show and identify, as an exercise, messages you would not relay to your patient.
You can post your findings in the panel below to assist others from falling into this easy trap of allowing Big Pharma to take over your trusted role as patient adviser.
Jon Rappoport, an investigative journalist, has a perspective overview of the process which follows.
“One way or another, 99.99999999% of the world’s spiritual systems get around to denying individual power.
Eventually, they all proclaim that power is coming from someplace else.
It’s so convenient to say so.
It’s such a gigantic lie, most people buy it.
They love buying it.
Whereas: Reality is an elastic substance pretending to be immortal.
And: Reality is waiting for imagination to revolutionise it down to its core.
Where do people store ideas about their potential—a potential of power that vastly outstrips anything the spiritual systems of Earth have mentioned or speculated about?
People store all that knowledge in the place where they believe it belongs:
The imagination.
The place where all “impossible things” should go.
So if we want to find those things again and wake them up, we need imagination.
Otherwise, we live the average life.
We range between vaguely “normal” and vaguely “abnormal.”
Along a tiny piece of the spectrum.
People accept an enormous amount of nonsense about their limitations.
The exceptions to this, the unexplainables, the memories of the moments when their power came together—all this goes into a corner, a bullpen inside imagination.
That’s where it can be found.
The alternative? Slavery.
Abject rationalized slavery.
And ultimately it is a slavery to one’s own diminished and fearful and shrunken concept of self.
Spiritual systems play to that concept.
They tease it out, they polish it, they dress it up, and they spin, spin, spin stories about where power comes from.
Someplace else. Always someplace else.
“Yes, we know you’re pretending you’re only able to muster a billionth of your real power, and we support that. We’re here to help you with that. To confirm it. To put you on your knees.”
Reality is a cover story.
It conceals two operations.
The first is a series of vast manipulations that operate the true power centers of the world.
The second is what individuals do to limit their own power, which, if exercised, would exceed reality.
In my 30 years as a researcher, I’ve focused on both operations: exposing the first, and enhancing the second.
The key to the second is imagination, which is the often-forgotten force in the core of the human being.”
At i2P we have long formed the view that the “spiritual system” devised by Big Pharma is the concept of “evidence-based medicine”.
This has become the “Holy Grail” of medical science.
This is the “somewhere else” of spiritual power that Big Pharma controls through many corrupt and hidden processes.
This system denies all other systems of evidence and corrupts people within government agencies.
We hear mostly about the reports from the US, but it is here in Australia and all agencies involved in health.
It sets out to eliminate certain long-established health modalities that do not promote synthesised drugs, such as homeopaths and chiropractors.
It also sets out to influence health professions such as pharmacy to strike out any association with these modalities within Codes of Practice.
This is an unnecessary influence that we all need to be conscious of.
The manipulation of your clinical conversations to your patients has already started.
How do you propose to ensure that your professional influence is primary in this battle for hearts, minds and ultimately dollars to feed the monster that Big Pharma has become?