Marketing Focus – 1. CHANGE 2. MARKETPLACE FORESIGHTS, INSIGHTS AND REFLECTIONS 3. CONFUSION – THE MARKET LEADER WINS – EVERY TIME 4. SOCIAL MEDIA IS ANTI-SOCIAL 5. BIG DATA – LITTLE RETURNS 6. A SERVICE TO CLIENTS – BETTER PROSPECTS 7. FIRED WITH ENTHUSIASM OR, BE FIRED, WITH ENTHUSIASM
[...]
Marketing Focus Newsbrief – Much Small Business Self-Induced
[...]
Marketing Focus – 1. WHAT IS IT ABOUT OCTOBER? 2. TRUE TO YOURSELF 3. GIFT CARDS – REDUNDANCY 4. INVENTION, REINVENTION – IT DOESN’T MATTER 5. UNSOCIABLE MEDIA 6. THE EMPEROR’S GOT NO CLOTHES
[...]
MARKETING FOCUS – 1. GOOD SERVICE 2. COMPROMISED BY ASSOCIATION – WITH LAWYERS, ACCOUNTANTS, BANKERS AND RECRUITERS 3. AUTHORITY TO FAIL 4. THE LOST ARTS – Of Prospecting and “Closing” Sales 5. GOING TO HELL – In a One-use Plastic Bag
[...]
Marketing Focus Newsbrief – Be aware. The Migration to Online Business Transactions is Having Unintended Consequences
[...]
Marketing Focus – 1. TWO-SPEED ECONOMY 2. DIGITAL AND SOCIAL MEDIA FATIGUE 3. “NEPHEW” – DRIVEN UNDER-PERFORMANCE 4. THE SAME OLD STORY – A DRAG ON THE FUTURE
[...]
Marketing Focus Newsbrief – Australian Service Standards Costing Business Big Time
[...]