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Orthomolecular Medicine News Service (OMNS) – Media Medicine: Have You No Sense of Decency?
They picked the wrong day to announce that a “Study finds 275,000 calls to poison control centers for dietary supplement exposures.” I am just in the mood to take this on. Why? Because the same poison control centers report zero deaths from any dietary supplement. See for yourself at http://orthomolecular.org/resources/omns/v13n02.shtml Now take a look at the supplement-bashing…
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MARKETING FOCUS – 1. Love your customer more than your products 2. Everybody’s talking brands 3. Promotions Fatigue 4. Unpredictable, Unprecedented 5. The hidden costs of Discounting
1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). This clarion-clear message from customers and clients is only now starting to resonate. Responses up to this time have been slow, spasmodic, inconsistent and conspicuously reluctant. Just three years ago the taxi industry was put on…
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Stop procrastinating before it stops you
A third grader had to do a book report, and he chose a Socrates biography. His report consisted of three succinct sentences: Socrates was a philosopher. He talked a lot. They killed him. Not much more to say about brevity. Maybe that’s why U.S. President Franklin D. Roosevelt said, “Be sincere. Be brief. Be seated.” Another U.S. President,…
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Pharmacists are primary in healthcare and its economics
One of the most successful marketing slogans ever developed by the Pharmacy Guild of Australia (PGA) was: “Ask your family chemist – he knows!” The public response to it was massive and just seemed to hit the right nerve. Its popularity eventually irritated the medical profession who couldn’t understand how a pharmacist might know more…
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Clinical Services – What Patients Will Pay For
Pharmacists have always been well regarded by their patients for their ability to deliver health literacy programs, over the counter in semi-private spaces in roughly three to five minute segments. Generally, this service has been delivered free of charge and it has formed a nearly invisible component of “core” business. Only invisible because it was free,…
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Statin Therapy – A new Low?
I have a 90 year-old female patient who is physically OK but starting to face the reality of dementia. She showed me the “lovely” invitation from her GP to enroll in the StaREE trial. StaREE is the acronym (don’t you love them!) for “Statins in Reducing Events in the Elderly”. A quaint idea, brilliantly conceived…
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Sales techniques that work as hard as you do
Whether you run your own business or work for a company in a sales-related role, you’re always looking for sales techniques that work. I’ve developed and learned many over the years from readers providing great advice. One person advised me to ask yes and yes questions. He worked for Hyatt and asked himself, “What else…
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Medical Culture (and others) in Decline – the real reason for attacks on pharmacy and other health modalities.
We have been witnessing some extraordinary behaviour by the leaders of the medical profession (AMA, RACGP) that might make you wonder what hallucinogen they may have been taking, given the extreme claims of pharmacy creating a turf war, and their ridiculous claims of highly-trained pharmacists lacking skills to perform at different levels. They act panic-stricken…
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A Glimpse of the Future – The King Review Interim Report Nightmare
That the King Review is a front for something more sinister would be obvious to most pharmacists and the industry at large. That it purports to be a review towards a positive future for community pharmacy is an insult to anyone’s intelligence. i2P has already made the case for what the real agenda for Australian…
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Hysteria personified – the perceived “anti-statin” cult!
Well, it’s finally happened. The demand that every single Australian over 40 be placed on statin therapy hasn’t been fulfilled. Questions being being asked by patients include: Can you explain the different particle sizes of the cholesterol reading you have, and explain where the risk lies…..is it really all about HDL and LDL? You have…