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Wisdom is Sunlight Of the Soul
Quotes, aphorisms, proverbs or whatever you want to call them — I’m a junkie. I picked up the habit from my father who was an Associated Press journalist. Readers of my nationally syndicated column will recognize them as morals. They need to be short, snappy and to the point. A good moral or proverb must…
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Outreach Services are Drivers for Clinical Services that can Expand Market Share
This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a driver of future directions. We have identified two main demographics as being the driving forces – the ageing population and a younger time-poor demographic who have in their charge young…
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Do You Know the Signs of Seven Common Nutrient Deficiencies?
The hidden cause of common symptoms such as fatigue and muscle aches can be nutrient deficiencies – can you make a difference to a person’s quality-of-life by identifying them? Some cynics encourage us to think that nutrient deficiencies are a thing of the past, reserved for sailors trapped at sea. But even today, it’s possible…
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Propaganda is the Art of Overwhelming Logic
One type of mind control involves defeating logic as a method of thinking. Modern formulations of basic logic begin with the statement: You can’t have A and not-A. Which is a way of saying contradictions are unacceptable. So it’s no surprise that mind control attempts to introduce contradictions into rational processes. You see this in…
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Innovation Requires Creative Space
Seymour Cray, the founder of Cray Research and legendary free spirit in the management community, was once asked – according to a Wall Street Journal story – to produce a one-year and a five-year plan. The next day, he produced two three-ring binders, each containing a single sheet of paper. In the first binder, Cray…
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Marketing Focus Newsbrief – Much Small Business Self-Induced
Many local businesses are losing revenue opportunities because of inadequate access, poor/no responses to initial enquiries, non-adherence to appointment times, indifferent service standards and a lack of follow-up. Price discounting and major global competitors are secondary issues. Profit from invaluable insights. Australians are turning off loyalty and preference to local small businesses. …
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Professional Services Home Outreach – Marketing the Program and Recruiting the Patients
Pharmacy–in–the–Home (PIH) outreach programs are lagging in community pharmacy because there are insufficient clinical service developments within the existing physical environment.It is hard to establish a PIH if you are unable to demonstrate what a prospective patient may find of value, particularly in the form of a clinical service or other service. So in taking a…
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OMNS- Preventing Falls- A serious matter: One in four falls in the elderly proves fatal.
Preventing Falls – A serious matter: One in four falls in the elderly proves fatal. Being a physician doesn’t qualify me as an expert on falling. But because I am 91 years old, I have mighty good motivation to keep learning. In my experience, many geriatrists (specialists in the problems of older people) seem to lack…
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Marketing Focus – 1. WHAT IS IT ABOUT OCTOBER? 2. TRUE TO YOURSELF 3. GIFT CARDS – REDUNDANCY 4. INVENTION, REINVENTION – IT DOESN’T MATTER 5. UNSOCIABLE MEDIA 6. THE EMPEROR’S GOT NO CLOTHES
1. WHAT IS IT ABOUT OCTOBER? Volatility seems innate to this monthly time span. It does little good for consumer, investor and business confidence. References to terms like “corrections” are not reassuring. Overall, sentiments get infected. Seasoned executives, analysts and consultants have seen it all before, or have studied the dramatic downturns of the Great Depression…
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Achieving Your Potential
A famous art professor died and went to heaven. At the Pearly Gates, the professor asked St. Peter, “Sir, I spent most of my life on earth studying great art, but I have a question that has puzzled me for 30 years: Who was the greatest painter in history?” St. Peter pointed to a nearby…