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Marketing Your Leadership Potential – It’s a Great Persuader
Marketing is a powerful tool. Just ask any global drug company. It is their primary tool that underwrites the evidence base for their patented drugs. It’s a powerful tool to build cultural awareness, so that makes it a great tool for introducing the concepts that will take us down the pathway for a new paradigm pharmacy.…
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RFID Is a Basic Step Towards Specialist Goods & Services Success
Specialist Retailers like Rebecca Minkoff are benefiting more from service and supply chain agility. Australian specialist pharmacies lag well behind. Today, consumers are more informed, empowered and demanding. As the line between the physical and digital worlds blurs, retailers must differentiate themselves to drive customer loyalty. That means delighting customers and patients beyond expectation while getting…
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Marketing Focus – Essays on Management & Marketing
A little gratuitous advice to the Australian Prime Minster, Malcolm Turnbull: Schedule this year’s Federal election for September, or better still, October. At this time the Australian economy and commerce do not need a 5-to 6-week distraction that will impact on productivity, momentum and cash-flow. The later the better, is only a compromise. Now is…
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Trust – It Always Has to be Worked at
Pharmacy always appears in national polls measuring trust, and always in the first three, with results for pharmacists, nurses and doctors all highly ranked and all close together. Trust is an elusive concept to quantify and when evaluating, only a subjective opinion can be formed as a measurement. But in human beings it is something…
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Disruptive Technology for Patient Engagement
New technologies pave the way for innovation to drive business practices in pharmacy. Unfortunately, innovation appears to be a slow process in Australian pharmacies and as a result there is a pent-up frustration among young pharmacists that nothing is happening. On the other side of the coin there seems to be a majority of pharmacy…
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Creativity and Innovation – In Pharmacy, both may need an injection
Creativity and innovation are terms constantly used in the world of business, but what do they really mean in that context? The dictionary defines creativity as: “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination” For an actual example of creativity I turned to Seth Godin, and he did not fail me. “One of my favorite triumphs of all time happened…
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Blue Ocean Strategy – It Fits a New Pharmacy Model
Pharmacists have described the community pharmacy environment for as long as I can remember, as being restrictive and confined, no matter the physical size of the pharmacy. They call it the “four-wall syndrome” and it is, in fact, a form of depression. The one thing that characterises the profession overall is that there is little…
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Marketing Focus 1. The Year of the Entrepreneur 2. A Black Star 3. Pursuit of Business 4. Digital-Era Local Marketing 5. The Digital Divide
It’s official. 2016 is the year of the Entrepreneur. Those looking for leadership, financial stimulation and a “leg-up” from government or the mining industry will be disappointed. In both instances for them the cupboard is bare. For the innovators the potential for financial rewards will be substantial – but as rare as genuine entrepreneurs. …
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Ethical weight loss?
What an interesting link between Novo Nordisk and their pharmacist-led weight-loss support program! This is a clinical trial of a human glucagon-like peptide-1 (GLP-1) and is a hormone that suppresses appetite. Using the former National President of the Pharmacy Guild of Australia as a brand ambassador might even add some credibility to enhance the uptake…
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Blackmore’s New Flagship Store – Now There’s a Model for Pharmacy!
Blackmores have designed and opened an innovative flagship store that offers the complete wellbeing experience, with rooms for private consultations with qualified naturopaths, a modern ‘Mindful Ocean’ system to assess mindfulness, the Wellbeing Bar for food and drink tasting as well as offering the comprehensive Blackmores’ product range. Located on Level 5 of Westfield, Bondi Junction, the…