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Marketing Focus – Essays on Management and Marketing
Post-truth is the Oxford Dictionary 2016 word of the year. This new addition to the English lexicon is an adjective, not a noun. Among the consequences are the now qualified value and validity of words like projections, predictions, forecasts, expectations and facts. United States of America President – Elect Donald Trump, with his post-truth representations of…
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How Amazon Will Dominate Global Retail
Amazon is an innovation company that spends an extraordinary amount of money developing research on inventions that can eventually be implanted in the private homes of all consumers. One of its most successful inventions to date is called Echo, and this is a device that was originally envisioned as an intelligent, voice-controlled household appliance that…
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Retail Disruption Coming – Around the Corner and Around the World
I2P has always given direction for community pharmacy well in advance of the actual events liable to be disruptive or transformative. About four years ago we set out to define a “new paradigm pharmacy” that would cater for the needs of a community pharmacy and to include an emphasis on clinical services and the smart…
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MARKETING FOCUS – Essays on Management and Marketing
The most anticipated, yet uninspiring, US Presidential election is about to take place. Overall, the final result will be of marginal importance to the American people, and to the world at large. Neither of the two leading candidates (yes, there are four independents who remain in what many consider is a one -horse/mare race) engenders…
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The Power of Broke
A lot of people believe you only have one shot at success. Let’s agree that’s just not true. But what is true is that many people don’t even take that one shot – out of fear of failure, inexperience, lack of motivation or just not knowing where to begin. Daymond John, one of the stars…
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Branding should be fascinating
“You can’t stand out if you’re trying to blend in.” That’s the message Sally Hogshead drives home in the updated edition of “Fascinate,” her how-to handbook for making any brand impossible to resist. “In any crowded marketplace, you have to make a choice. Either have the biggest marketing budget… or be the most fascinating. Otherwise,…
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Marketing Focus – Issues & Insights
Greetings from Edinburgh, Scotland. Throughout Britain, Brexit remains a much discussed but unresolved issue. The journey to the ultimate conclusion will be long, complex, somewhat convoluted and subject to considerable negotiations. There will be costs incurred as a consequence of the referendum. At this time many of those are difficult to identify, quantify and schedule.…
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Marketing Focus – Essays on Management and Marketing Issues
INTRODUCTION Time could be against you. Business owners and managers who have addressed the consequences of GFC (Global Financial Crisis) and the mining sector downturn with cost cutting and operations refinements may contend that they are now well placed for an economic upturn. It could be a long wait. So many indeterminable variables are, and…
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For Future Growth & Stability – Add an Advisory Board
Pharmacy Practice requires a clearly defined infrastructure (physical and conceptual) before the product of a pharmacy practice can be delivered. Since the bottom of the last pharmacy business cycle in 2012 there has been a general realisation that pharmacy culture must change to a new paradigm and deliver a new end product – but a…
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Marketing Focus – Miscellaneous Essays on Management & Marketing
BUSINESS RELATIONSHIPS – NOW TRANSACTIONAL My, how things have changed. The nature of, and expectations for most business relationships in 2016 are now founded and valued on single transactions, and short-term relationships. Put aside the well crafted vision and philosophy statements about customer-centricity, client-driven and mutually rewarding strategic alliances. Reality is, that for…