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Own Your Own Work to Build Patient Trust
We now live in a world of science that most of us did not know or even understand when we finished our studies within pharmacy schools at various universities around Australia. Unfortunately that science is now tinged by corruption of evidence by Big Pharma and skewed to an extreme by medical skeptics seemingly supporting orthodox…
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A Pharmacy Industry Model
Celesio is a leading international wholesale and retail company and provider of logistics and services to the pharmaceutical and healthcare sectors. It is a German company with headquarters based in Stuttgart. The proactive and preventive approach ensures that patients receive the products and support that they require for optimum care. With some 39,000 employees, Celesio…
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Not Just Foot Traffic But An Audience that Likes to Shop
It seems that the Westfield Shopping Centre Management is prepared to take a risk by merging Internet retailers with their physical tenants. The risk being that already pressured retailers will feel they are being leveraged and sacrificed to Internet retailers without a corresponding benefit. Others will say that the process simply legitimises what is already…
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Marketing Focus – Extreme Discounts? – Not Necessarily
A CHALLENGING CHALLENGE For most existing businesses, the key to enhanced performance lies in the following statement: Challenge decisions, rather than make challenging decisions. Too often poor and sub-optimal decisions are recognised as such by those within entities – but are never challenged. They are simply tolerated and the consequences are borne… with a…
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Clawing your way to the bottom
Seth Godin’s blogs are a refreshing way to stay grounded. He reminds us that to trade in your standards in order to gain short-term attention or profit isn’t as easy as it sounds. “Once-great media brands that now traffic in cheesecake and quick clicks don’t get there by mistake. Respected brands that rush to deliver…
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One Precursor Strategy For Building a New Paradigm Pharmacy
Information Technology can be very disruptive and the retailing industry is testament to that with the introduction of e-commerce. To keep up with strategies that may give a retail advantage, Westfield Corporation, well-known to many Australian pharmacy owners, has established Westfield Labs as an entity of Westfield Corporation serving as a global digital lab focused…
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Pricing- Get it Right While Marketing in the Right Direction
This article is intended as a reference article for the marketing of professional services to assist all pharmacists (owners and individual practitioners) to succeed in a new paradigm of pharmacy with its traditional core business of dispensing plus free advice, with the advice component being developed to paid professional services (core expansion). Pharmacists are highly…
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The Humble Shop Window Display – Maybe a Much Needed Ingredient?
The current physical presentation for a pharmacy does not generally include a specific area that was a future of the recent past, namely a shop window. Giving ground to the view that retail space is costly and every square metre needs to be allocated to consumer accessible displays, we have seen shop windows disappear and…
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Marketing Focus: Execute or be Executed
Times are tough. It’s enough to contemplate giving up… or simply to cut back. However, before doing so consider for a moment the following philosophy: “A man who stops advertising to save money is like the man who stops a clock to save time.” Now is not the time to be driven to save money…
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“Ask Your Pharmacist” – the New and Not so New PGA Initiative
The landscape of pharmacy, until very recent times, has lacked affirmation and direction. The latest television advertisement developed by the PGA exhorts the general public to “ask more” about what their pharmacy provides, and then has the walls of the pharmacy open out in the form of a cross, each arm of the cross suggesting…