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Costco to stir the pot in 2015
US retailing giant Costco plans to inject yet more capital into its Australian business as it launches more stores and seeks to muscle in to the petrol station market. This will force the Australian duopoly of Coles and Woolworths to be more competitive. Costco’s revenue surged in 2014 as customers sought out goods ranging from…
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Visual Grammar – a Great Advertising Technique
The people that developed the Smart Draw software have come up with a series of advertorials that are both unique and have application as part of a manager’s tool kit. They have intrigued me with their style so that I not only use their software but I am now republishing their advertorials free of charge.…
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Spread Ideas With Effective Visual Docs
While I was viewing this interesting slideshow it dawned on me that pharmacy communications had slipped badly because we had not embraced slidedoc communications with patients. Knowing the difference between a slidedoc and a slideshow presentation also helps. It also crossed my mind that patient information may be better served if it was designed in…
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Mobile is Eating the World
Some of the figures for mobile phone use are staggering. The take home message is that you cannot avoid engaging mobile phones with your business/practice, or face a disruption that may prove almost impossible to reverse. Given that pharmacists were once avid users of technology and were some of the first to embrace the Internet,…
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Internet Trends over 2014
Those of you that follow Internet trends or are planning an Internet presence may find the slideshow below of interest. Keeping ahead of everything disruptive is the strategy for today and that requires a lot of help. This slideshow helps fill such information gaps. KPCB Internet trends 2014 from Kleiner Perkins
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On The Other Side Of Christmas
Many pharmacies rely on Christmas trading to fill revenue gaps that may have occurred over the year. December turnover in pharmacy usually is around 50% above the average of the preceding 11 months and often requires taking high risk. That risk is getting higher with discount pharmacies continually expanding their market share. Also, Internet retailers…
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Lessons From Santa
No matter how you celebrate the holidays, or even which holidays you celebrate, chances are you know about Santa Claus. The jolly old elf brings merriment to the season, but he also teaches us many valuable lessons. Of course, the first is the value of giving. Aside from milk and cookies, Santa doesn’t get anything…
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2015 – a New Year Breakthrough
We are at the end of another tumultuous year. As I write there is a hostage negotiation under way in the Lindt chocolate cafe in Martin Place in Central Sydney CBD. It’s hard to concentrate and we are certainly living in more violent times. Who knows – this time next year we might be giving…
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Medicines That Matter – Drug Schedules Administered by Pharmacists
It’s taken a long time for pharmacy proprietors and their leadership body to take a good look and this sector of medicines and actually do something with it. But at least it is being reviewed and that has to be a plus. Another sector, with only a handful of scheduled items within it is the…
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Important Breakthrough in Clinical Room Design
Research has shown that clinical services can be inhibited in pharmacy in the introductory phase of development if the elements of good marketing and management are missing. Marketing is a “communicator” element and the technique of telling a story that communicates the new culture of pharmacy is extremely important. Services are like products and have…