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Important Breakthrough in Clinical Room Design
Research has shown that clinical services can be inhibited in pharmacy in the introductory phase of development if the elements of good marketing and management are missing. Marketing is a “communicator” element and the technique of telling a story that communicates the new culture of pharmacy is extremely important. Services are like products and have…
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Own Your Own Work to Build Patient Trust
We now live in a world of science that most of us did not know or even understand when we finished our studies within pharmacy schools at various universities around Australia. Unfortunately that science is now tinged by corruption of evidence by Big Pharma and skewed to an extreme by medical skeptics seemingly supporting orthodox…
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Price Waterhouse Cooper Sees 2015 as Good for Pharmacy
Editor’s Note: There are not too many upbeat positives for pharmacy these days anywhere in our global village community. But it’s happening and the trend is following here in Australia with momentum building. It’s the cost that is the main driver, and while US costs far exceed Australian costs, it’s now reaching a level where…
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Stand out at work
There’s an old joke about farmers: They are “outstanding” in their fields. Or is it “out, standing” in their fields? If you want to be outstanding in your field, you probably don’t have acres of land to make the anecdote amusing. But there is nothing funny about being a standout at work. In fact,…
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Not Just Foot Traffic But An Audience that Likes to Shop
It seems that the Westfield Shopping Centre Management is prepared to take a risk by merging Internet retailers with their physical tenants. The risk being that already pressured retailers will feel they are being leveraged and sacrificed to Internet retailers without a corresponding benefit. Others will say that the process simply legitimises what is already…
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Marketing Focus – Extreme Discounts? – Not Necessarily
A CHALLENGING CHALLENGE For most existing businesses, the key to enhanced performance lies in the following statement: Challenge decisions, rather than make challenging decisions. Too often poor and sub-optimal decisions are recognised as such by those within entities – but are never challenged. They are simply tolerated and the consequences are borne… with a…
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One Precursor Strategy For Building a New Paradigm Pharmacy
Information Technology can be very disruptive and the retailing industry is testament to that with the introduction of e-commerce. To keep up with strategies that may give a retail advantage, Westfield Corporation, well-known to many Australian pharmacy owners, has established Westfield Labs as an entity of Westfield Corporation serving as a global digital lab focused…
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Be accountable if you want to count
The recent political silly season is over – finally – and once again, I was listening for one particular word in the endless ads that peppered the airwaves: accountability. It seems like the only time you hear that word is in the context of blaming one’s opponent for lack of it. I suspect that the…
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Pharmacy Equivalent of a Patient Centred Home
A patient-centred home does not properly exist in most pharmacies because pharmacists have been building business models that relied on ever expanding retail sales. In the process, “patient homes” were eliminated. Older style pharmacies did not rely on enclosed rooms. They simply relied on counters and quiet corners to have a chat in. Because older…
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PSA Media Releases – 1. Cannabis Debate 2.Prescription Real Time Monitoring
November 11, 201 Cannabis debate, Code of Ethics feature in latest edition of Australian Pharmacist The role of pharmacists in the medical cannabis debate is coming under scrutiny, with growing public support for medical cannabis underscored by a recent Australian Institute of Health and Welfare Survey showing 69 per cent of people supported legislation…