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Marketing Focus – 1. TWO-SPEED ECONOMY 2. DIGITAL AND SOCIAL MEDIA FATIGUE 3. “NEPHEW” – DRIVEN UNDER-PERFORMANCE 4. THE SAME OLD STORY – A DRAG ON THE FUTURE
1. TWO-SPEED ECONOMY In that concise three-word phrase, property developer Ross Neumann dissected, probed and provided, over lunch, a detailed diagnosis and prognosis of the prevailing global, national and local marketplaces. The seeming mysteries and complexities of contradictory public statements and contentions dissolved in an instant. Acceptance of the explanation will be relatively easy, and…
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Calm Your Emotions Before They Get Out Of Control
A young woman was waiting for her flight at a big airport, so she decided to buy a book to read and a packet of cookies to snack on. She sat down in an armchair in a VIP lounge to relax and read in peace. A man sat down in the next seat, opened his…
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Mistakes Are Opportunities To Learn
A young vice president was appointed by the board of directors of a bank to replace the retiring president and founder. With fear and trepidation, he made an appointment to visit with the seasoned retiree to seek his advice. “Mr. Clark, I need your counsel. How can I possibly be successful in this job?” The…
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Marketing Focus – 1. THE “HAWTHORNE EFFECT” LIVES ON. 2. SERIOUSLY, FUN 3. TRUE TO YOURSELF 4. INITIATING, NOT MANAGING CHANGE 5. GUARANTEED – REALLY?
1. THE “HAWTHORNE EFFECT” LIVES ON. It warrants attention, involvement and refinement by all the lessons learnt have been profound, but often unexpected. During the 1950s academics from University of Chicago undertook a study of employee performance at The Western Electric plant in the locality of Hawthorne, Illinois, United States of America. They were studying,…
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Encouragement Unleashes Potential
Thomas Edison’s teacher said he was a poor student. His mother was furious at that characterization and took him out of school and taught him at home. Edison gave this account of the incident in an interview published on Nov. 29, 1907: “One day I overheard the teacher tell the inspector that I was ‘addled’ and it…
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Marketing Focus – 1. IT’S TIME – TO GET SERIOUS ABOUT SERVICE 2.CONNECTED, NOT ENGAGED – COULD BE OUTRAGED 3. ELASTICITY-PRICES: DEMAND OR LOYALTY? 4. CUSTOMER SERVICE SKILLS UNSHACKLED
1. IT’S TIME….TO GET SERIOUS ABOUT SERVICE Key takeouts from the proceedings and revelations of the Australian finance sector Royal Commission are that the conduct of, “Customer First,” and similar service initiatives is superficial, lacks delegated authority for front-line providers to deliver the promises, and is not reflective of a true, underlying corporate culture of…
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Marketing Focus – Let’s Get Physical
Ah, the ebbs and flow of commerce. In recent times there has been a noticeable migration from dedicated on-line business channels to the acquisition, commencement and implementation of traditional bricks and mortar premises. At the forefront is Amazon, with its acquisition of the retail network Whole Foods, and its 450 + outlets in some 43…
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Make The Call To Improve Phone Skills
The world is getting smaller every day. Thanks to advances in technology, we can be connected to points around the globe in seconds through our computer or telephone. We can even be on the other side of the world almost in person in a matter of seconds. Businesses can easily reach people and places that…
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We are Judged Within Seven Seconds of Meeting Somebody
We are head down, tail up, working our way through a pile of prescriptions across the day, striving to use the skills that we are famous and respected for. Some of the people waiting for scripts will be people we already know. Others will be brand new patients, who we are engaging with for the…
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Marketing Focus – 1. “GO JUMP” 2. UNINTENDED CONSEQUENCES 3. NO SECOND CHANCES 4. PRIORITY GOAL-ACCESS 5. DIFFERENT MARKETS DIFFERENT PERSPECTIVES 6. ENHANCE THE VALUE OF BUSINESS PARTNERSHIPS AND RELATIONSHIPS
1. “GO JUMP” A common implicit and explicit response to the challenge extended to conference delegates and business workshop participants that they “Dare to be different, and to take a risk”. I will accept the advice and you can click here to know more about the matters that were discussed in this meeting. In the early…