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Marketing Your Leadership Potential – It’s a Great Persuader
Marketing is a powerful tool. Just ask any global drug company. It is their primary tool that underwrites the evidence base for their patented drugs. It’s a powerful tool to build cultural awareness, so that makes it a great tool for introducing the concepts that will take us down the pathway for a new paradigm pharmacy.…
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Health Care Dissatisfaction
GE Healthcare Camden Group and Prophet on Wednesday published the results of a study that found about 81% of the people they surveyed are dissatisfied with their health care experience. While this is a US study i2P believes that a similar situation exists here in Australia. The study also found a gap between what providers…
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You can’t get out what you don’t put in
My friend, motivational speaker Zig Ziglar liked to tell the story of his friend, Walter Hailey. Although he became a star salesman, Hailey’s early career in insurance sales was rough. He endured frustration, anxiety, slammed doors, low sales figures, and uncertainty about his future. One day he grew so discouraged that he went to his…
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RFID Is a Basic Step Towards Specialist Goods & Services Success
Specialist Retailers like Rebecca Minkoff are benefiting more from service and supply chain agility. Australian specialist pharmacies lag well behind. Today, consumers are more informed, empowered and demanding. As the line between the physical and digital worlds blurs, retailers must differentiate themselves to drive customer loyalty. That means delighting customers and patients beyond expectation while getting…
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Marketing Focus – Essays on Management & Marketing
A little gratuitous advice to the Australian Prime Minster, Malcolm Turnbull: Schedule this year’s Federal election for September, or better still, October. At this time the Australian economy and commerce do not need a 5-to 6-week distraction that will impact on productivity, momentum and cash-flow. The later the better, is only a compromise. Now is…
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NAVIGATING THE ROAD AHEAD
Below, is a concise text which provides insights on just two of six key aspects which are impacting global, national and local economies and market places. I am confident that you, like delegates to a forthcoming conference, will recognise and successfully pursue your own objectives and outcomes from this information sharing. Enjoy. Profit. Share. Barry Urquhart…
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Getting fired can be a good thing
When you are fired, you’re rejected. It’s as simple as that. It’s the end of the road for that job. But it might put you on the superhighway to a Super Bowl championship! Look no further than Gary Kubiak, who is the newest poster child for rebounding from adversity. He was fired as head coach…
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A Happy Workplace is also a Profitable Business Environment
A happy workplace is one that is characterised by good leadership generating good policies, forward planning and capital recruitment, with all of that activity interpreted by good managers. Note that I use the word “interpret” for managers whose primary function is simply to make good decisions. Words can sometimes be misleading and if they ambiguously…
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Encouragement is verbal sunshine
Lord Chesterfield, in his famous letters to his son, said: “My son, here is the way to get people to like you. Make every person like himself a little better, and I promise that he or she will like you very much.” Most of us are aware of the tremendous power of encouragement, yet we…
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Creativity and Innovation – In Pharmacy, both may need an injection
Creativity and innovation are terms constantly used in the world of business, but what do they really mean in that context? The dictionary defines creativity as: “the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination” For an actual example of creativity I turned to Seth Godin, and he did not fail me. “One of my favorite triumphs of all time happened…