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Marketing Focus – 1. CHANGE 2. MARKETPLACE FORESIGHTS, INSIGHTS AND REFLECTIONS 3. CONFUSION – THE MARKET LEADER WINS – EVERY TIME 4. SOCIAL MEDIA IS ANTI-SOCIAL 5. BIG DATA – LITTLE RETURNS 6. A SERVICE TO CLIENTS – BETTER PROSPECTS 7. FIRED WITH ENTHUSIASM OR, BE FIRED, WITH ENTHUSIASM
1. CHANGE It’s a challenge just to contemplate it, let alone address it. Which is more challenging? The magnitude of change, or the rapidity of it? In Australian politics the prevailing belief is that like public transport, one shouldn’t chase a Prime Minister, because a new one will come along in five minutes. Both are…
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Marketing Focus Newsbrief – Much Small Business Self-Induced
Many local businesses are losing revenue opportunities because of inadequate access, poor/no responses to initial enquiries, non-adherence to appointment times, indifferent service standards and a lack of follow-up. Price discounting and major global competitors are secondary issues. Profit from invaluable insights. Australians are turning off loyalty and preference to local small businesses. …
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Marketing Focus – 1. WHAT IS IT ABOUT OCTOBER? 2. TRUE TO YOURSELF 3. GIFT CARDS – REDUNDANCY 4. INVENTION, REINVENTION – IT DOESN’T MATTER 5. UNSOCIABLE MEDIA 6. THE EMPEROR’S GOT NO CLOTHES
1. WHAT IS IT ABOUT OCTOBER? Volatility seems innate to this monthly time span. It does little good for consumer, investor and business confidence. References to terms like “corrections” are not reassuring. Overall, sentiments get infected. Seasoned executives, analysts and consultants have seen it all before, or have studied the dramatic downturns of the Great Depression…
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Prepare For The Future By Learning From Your Past
A farmer famed for his agricultural know-how once hired a neighbor’s teenage son to help him do the spring plowing. The farmer believed in letting people do their work without undue supervision, so he placed the boy on the tractor and went over the hill to work on another field. Anxious to plow straight furrows,…
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Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH projects and deliver this content to readers, spread over a number of articles. The necessity of the project is self evident when you consider age demographics of the Australian population.…
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A National Community Pharmacy Minor Ailment Program – Scotland is there, Australia is where?
The UK has long been a beacon, lighting the way for pharmacists to be fully integrated into the healthcare team through clinical expertise. Scotland in particular has been very successful in gaining political support and recognition for pharmacy expertise, actual and potential. Community pharmacy in the UK and Australia has long been a first resource…
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MARKETING FOCUS – 1. GOOD SERVICE 2. COMPROMISED BY ASSOCIATION – WITH LAWYERS, ACCOUNTANTS, BANKERS AND RECRUITERS 3. AUTHORITY TO FAIL 4. THE LOST ARTS – Of Prospecting and “Closing” Sales 5. GOING TO HELL – In a One-use Plastic Bag
1. GOOD SERVICE By what measure? There is a new dawning, and more hopefully, an awakening that many currently applied matrices related to customer service are not truly reflective of consumer experiences, or indicative of their collective satisfaction levels. Celebrations that echo through the corridors of corporate and public service power are, in many instances,…
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Getting Unstuck Means Sticking to a Plan
Three men were in a pickup truck driving in the woods when they became stuck in the mud. The driver became angry and began to shout and curse. He pounded on the steering wheel and then sat fuming about their bad luck. The second man climbed out of the truck and took refuge in the…
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Work Requires Fair Play Too
One day many years ago, two young fellows were in a quarrel, and it had signs of becoming serious. Future U.S. President Abraham Lincoln, himself a young man at the time, but with an earnest desire for fair play, was called upon to decide the difficulty. One of the combatants, who had been defeated in…
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Marketing Focus Newsbrief – Be aware. The Migration to Online Business Transactions is Having Unintended Consequences
Be aware. The migration to on-line business transactions is having unintended consequences. Anxiety is up, satisfaction is down. Brand integrity and equity are being impacted. On-line purchases have unintended consequences for consumers and businesses, many of which are not good. Participating consumers feel increased anxiety, qualified measures of confidence, a sense of isolation and exposure,…