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Pharmacists are primary in healthcare and its economics
One of the most successful marketing slogans ever developed by the Pharmacy Guild of Australia (PGA) was: “Ask your family chemist – he knows!” The public response to it was massive and just seemed to hit the right nerve. Its popularity eventually irritated the medical profession who couldn’t understand how a pharmacist might know more…
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Marketing Focus – Essays on Management, Marketing & Business Strategies
It’s July, and the start of a new financial year for businesses operating in Australia. Perhaps more significantly, the change of month and focus heralds the end of seemingly countless, inappropriate and largely ineffective End-of-Financial Year Sales. The era of door-buster sales events has lapsed, a product of too many sales, a lack of consumer focus…
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Setting up an Open Innovation Program
Let’s face it – community pharmacy is in a knowledge transfer bind. It can no longer function under its own self reliance. It is bogged down because pharmacy leadership has developed hardening of the arteries and finds itself immobile inside each of its traditional infrastructures. The primary cause is twofold: * Information is being collated…
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Mentoring Works Both Ways
Anyone who doesn’t understand the value of one minute hasn’t been paying attention to my good friend Ken Blanchard. Starting with his “One Minute Manager” and moving through a series of bestsellers, he has shown his millions of fans how just sixty seconds can improve your chances for success. Good news – he’s at it…
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Health Literacy – A Concept for a Valid Direction for Community Pharmacy
Recently, I had a conversation with a health professional involved in the public health system. Research had emerged that large pockets of populations were experiencing epidemic levels of chronic illness such as obesity, diabetes, asthma, and heart disease. These population pockets correlated with areas of low socio-economic households where people had generally poor diets and…
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Soil Health Impacts Human Health – A New Perspective to Consider
Are pharmacists fully engaged with the full spectrum of health and an understanding of their patient’s lifestyle? Some information currently appearing in this edition of i2P suggests that Health Literacy ought to be a prime focus for pharmacists to assist their patients in understanding what impacts exist that are involved in health changes that can…
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Design Thinking- What it is
Design thinking is not new but it has been evolving more rapidly since 1960 as a valid management process described as: * A unified framework for innovation * An essential tool for simplifying and humanising It has evolved by appropriating many of the best tools and techniques from creative fields, social and computer sciences. Design…
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Methods for gaining knowledge – mentors, advisers and choosing a discomfort zone
I was reading up on some material written by marketing guru Seth Godin and marveled once more at the insight this man brings to his writing so effortlessly and at once, so obvious as to wonder why you hadn’t tapped the same vein of thought through your own resources. He highlights that if we go…
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Onboarding – a Key Word to Learn for Your Future Profitability
In planning resources for a pharmacy I often pose the question: “Which of the two resources of staff and patients is the most important, and what must be budgeted for first?” Seems a bit of a rhetorical question and if you answered “patients” both times you are technically wrong. If you do not have a…
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The Starting Points for Change – Education and Cultural Adjustment
Most people working in community pharmacies recognise that there is a need to change. But the change needed is so broad that the starting point remains hidden. What needs to be changed? How do we achieve change? And how do we go about it? The essential starting point is a progressive change in culture and…