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Outreach Services are Drivers for Clinical Services that can Expand Market Share
This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a driver of future directions. We have identified two main demographics as being the driving forces – the ageing population and a younger time-poor demographic who have in their charge young…
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Professional Services Home Outreach – Marketing the Program and Recruiting the Patients
Pharmacy–in–the–Home (PIH) outreach programs are lagging in community pharmacy because there are insufficient clinical service developments within the existing physical environment.It is hard to establish a PIH if you are unable to demonstrate what a prospective patient may find of value, particularly in the form of a clinical service or other service. So in taking a…
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Countdown as Australian Pharmacy Begins the Transition as Part of a Global Network
In an i2P editorial dated May 29 2017, an analysis of the rift between Sigma and Chemist Warehouse was provided. Please take the time to revisit this analysis. While dialogue between the parties continued since that date, the inevitable has now happened and the rift has become a split. In the i2P analysis at that…
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A Sensible Community Pharmacy & GP Collaboration
In a win for commonsense, a professional collaboration between community pharmacists and local GP’s coupled with a simultaneous a solution for a major public health problem, a mutually respectful system has been piloted in the County of Staffordshire in the UK. And patients involved in the pilot study have documented high levels of satisfaction, simply because…
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Pharmacy Professional Services – the Willingness to Pay
A recent study published by ScienceDirect discusses values of pharmacy professional services and the willingness to pay by consumers. The study was based on literature reports that specifically noted a willingness to pay a community pharmacist and had value established using the method described as Contingent Valuation Method (CVM). Some analysts have used the study…
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Scotland’s Pharmacist Practitioner Champions
Perhaps it is because of my Scottish heritage, but I am continually dawn to the Scottish business model for community pharmacy, funded and developed in a genuine partnership between community pharmacists and government. One of its lesser publicised components is the funding of “Practitioner Champions”. It’s not a lot of money (£300,000 funding for this year),…
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Pharmacy Care- a Search for Competition?
It’s some time since I caught up with Seth Godin (the international marketing guru with a seemingly inexhaustible supply of words of wisdom and inspiration). One of his recent quotes caught my eye: “In search of competition- The busiest Indian restaurants in New York City are all within a block or two of each other.…
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Pharmacists are primary in healthcare and its economics
One of the most successful marketing slogans ever developed by the Pharmacy Guild of Australia (PGA) was: “Ask your family chemist – he knows!” The public response to it was massive and just seemed to hit the right nerve. Its popularity eventually irritated the medical profession who couldn’t understand how a pharmacist might know more…
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Clinical Services – What Patients Will Pay For
Pharmacists have always been well regarded by their patients for their ability to deliver health literacy programs, over the counter in semi-private spaces in roughly three to five minute segments. Generally, this service has been delivered free of charge and it has formed a nearly invisible component of “core” business. Only invisible because it was free,…
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A4M Proposes a $1 trillion health cost save for US – why not Australia?
The American Academy for Anti-Ageing (A4M) is a medical group researching and treating the ageing process through utilising the concept of Integrative Medicine. They have come up with a simplified 10 point proposal designed to slash major costs from the health bill in the US – they say reductions of up to $1 trillion are…