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Marketing Focus – Short Stories on Management & Marketing
DIGITAL-ERA MARKETING– MISUNDERSTOOD AND UNDER-UTILISED “Digital era” and “Digital marketing” are two phrases and concepts that are largely misunderstood and therefore under-utilised. For some, both are confronting, intimidating, overwhelming. They need not, and should not be so. An overwhelming majority of digital marketing campaigns fail to achieve their optimum because of a lack of direction,…
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Balanced view in professional opinions
The new-look Australian Journal of Pharmacy heralds a interesting direction in medical marketing and related advertising. The front cover and inside two pages tell us that Panadol Osteo is “Australia’s No 1 pain reliever brand for osteoarthritis”. Pharmacists insist on “evidence” when discussions emerge on other options for arthritic pain, and accordingly, may I supply…
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Pharmacy as a Diabetes Information Resource – Really?
AccentHealth collected data in the US through an online survey conducted over a single week, to give a snapshot of where, and from whom, information on diabetes and advice was obtained Participants responded via AccentHealth’s national, online panel of network viewers, and the survey yielded 520 respondents who were at least 18 years of age,…
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Marketing Focus – 1. Australia is on sale 2. Reward for effort 3. Postcode Discriminatory Pricing 4. Aldi under attack
Australia is on Sale. There are signs of it everywhere…….. “EOFY Sale” Significantly, one adjective – “door-buster” – has lapsed into disuse, because of widespread disinterest and apathy. The concept of the financial year is an artificial construct, like the widespread recognition assigned to Sales. The use of seasonal factors, like “winter” or operational considerations such as…
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Marketing Focus: 1. Dunning Kruger Effect 2. Modern Retailing 3. A Sustainable World
That explains a lot! Australian Labor Party (ALP) political heavy-weights Bill Shorten, Tanya Plibersek, and Penny Wong appear to have at least one thing in common. They each exhibit the characteristics of the Dunning-Kruger Effect. It is not an affliction that is limited to politicians and politics. Some business owners and marketers (along with their entities,…
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Marketing Focus – Lesson Learnt and Fresh in Our Memories
A certain sense of tension and testiness currently pervades many workplaces and markets. Anxiety levels are up … confidence is down; so too are morale and trust. Mutual respect is being challenged. Relationships are being tested. Team and group cohesion is frayed. Employment and income security is being questioned. Sadly, good, open and two-way communication…
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Marketing Focus- What Industry are you in?
How strikingly honest! The recent statement by the newly appointed Managing Director of the Myer department store network was refreshingly candid and open.He declared that in recent years Myer had lost its relevance to many consumers and that it would take at least 3 years to redress.The figures and history support and endorse those sentiments.Since…
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Apple’s Genius Bar – an Opportunity for Pharmacy
We have written about the Apple Genius Bar before, and its transformation into a “health bar” in the UK-based Lloydspharmacy. We have also previously commented on how similar it was to the pre-1960’s pharmacy counter and how it was private enough then for pharmacy patients. For Apple, the Genius Bar has been a great success story…
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Electronic Shelf Labelling – a Nucleus for your own Local Area Marketing System
Developing technology for retail shelf pricing is being presented in an e-paper format. Originally, this type of labelling was invented using LCD displays, but it was fuzzy and indistinct, with an inability to handle graphics, logos etc.A new version known as ESL (electronic shelf label) uses a combination of e-paper and e-ink. This new system…
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Five Principles Combine to Make Great Logos
A great logo identifies you to the public quickly and memorably to distinguish your business from your competitors. A great logo will visually convey the qualities of business and make it stand out from the crowd. Colours, themes, and styles of your logo should help your customers gauge your price, what you offer and your…