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Pricing- Get it Right While Marketing in the Right Direction
This article is intended as a reference article for the marketing of professional services to assist all pharmacists (owners and individual practitioners) to succeed in a new paradigm of pharmacy with its traditional core business of dispensing plus free advice, with the advice component being developed to paid professional services (core expansion). Pharmacists are highly…
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“Ask Your Pharmacist” – the New and Not so New PGA Initiative
The landscape of pharmacy, until very recent times, has lacked affirmation and direction. The latest television advertisement developed by the PGA exhorts the general public to “ask more” about what their pharmacy provides, and then has the walls of the pharmacy open out in the form of a cross, each arm of the cross suggesting…
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Patient – Centred Patient Homes
We are reading a lot about aspirations in terms of attitudes to treatment of patients in transformational health spaces. A culture change drives this thinking because we are aware that health costs as an integrated whole are far too high and that patients do not feel they are in control of their health in any…
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As Pharmacists How Can We Prepare For an Ebola Outbreak?
Like a lot of health professionals I have been reading about the Ebola outbreak and what we, as pharmacists, should provide in the form of information or treatment support. I have not seen anything from our official bodies, and it may be too late if an outbreak actually occurs within Australia. The mathematics of the…
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Channel 7 Program Sunday Night Reports on Trasylol Cover-Up
Ross Coulthart, the Sunday Night investigative reporter from Channel 7 TV, broke a story involving the drug Trasylol, its grim history and the trail of destruction created after its original launch in the global marketplace. The story revolved around Jenny Lloyd, a Victorian woman who was two years old when her father (David Lloyd) died…
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CHF – New Friend of Pharmacy?
The Consumers Health Forum (CHF), not always known for a friendly approach with pharmacy, seems to be moderating its view in recent media releases. Currently, it is calling for the role of a pharmacist in primary health care to be debated. In a recent media release it states: “The Consumers Health Forum says the AMA‟s…
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Deprescribing – the New Kid on the Block!
When I see words such as “deprescribing” I immediately think of advertising spin and the need to address our “sick” society. And make no mistake, these new spin words are introduced through the medical profession to highlight doctors as “good guys” and pharmacists as “bad guys”. “Deprescribing” is simply overprescribing inappropriately by doctors, directly creating…
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Workplace Changes Needed to Upgrade Employee Health
Five or more hours of sedentary sitting, according to researchers, is the health equivalent of smoking a pack and a quarter of cigarettes. Yet sitting around is something we get plenty of practice at. Reading and writing and creating on a computer makes for big chunks of sedentary time. If you’re reading this post right now,…
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The Marketing Mix – A Starting Point For a Re-Invented Pharmacy With No Ownership or Location Rules
Producers and consumers In the short run, it’s more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else. In the long run, though, the smart producer wins, because the consumer comes to forget how to produce.…
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A 10-Year Clinical Pharmacist Service Plan – Scottish government Style
The referendum in Scotland deciding on whether it remains a part of the United Kingdom or becomes a sovereign nation once more, is expected to be an almost “line-ball” result, which means that half of that nation will be disappointed, whatever the result. The date chosen for the referendum is not just a random date.…