Welcome to the current edition of i2P (Information to Pharmacists) E-Magazine dated Monday 17 April 2017. In our last editorial we commented on the floods within the Northern Rivers Region, centred on Lismore after receiving numerous calls from concerned business associates, friends and family. The events that played out had little personal impact on me,…

Welcome to the current edition of i2P (Information to Pharmacists) E-Magazine dated 20 March 2017. Don’t you get tired of all the “talking heads” and commentators who continually criticise pharmacists and other health disciplines as being deficient in some way, shape or form. They all seem to have a common denominator being connected to Skeptics…

Welcome to the current edition of i2P (Information to Pharmacists) E-Magazine dated Monday 6 March 2017. Well, it is fair to say that a lot of media reporting and comment surrounded the Fair Work Commission’s decision to reduce Sunday penalty rates to a range of industries that included pharmacy. To say that the Pharmacy Award…

Welcome to the current edition of i2P (Information to Pharmacists) dated Monday 20 February 2017. Since our last edition we have seen the new US president, Donald Trump, moving fairly swiftly on his campaign promises, particularly the announcement by Robert F Kennedy, the Trump appointee delegated to investigate vaccine safety and the role of the…

Welcome to the current edition of i2P (Information to Pharmacists) E-Magazine, dated Monday 6 February 2017. Just for a moment, imagine that you are a drug manufacturer and start to think about how you might promote your product range. You might think that a proactive approach might be to communicate your product benefits to the…

Welcome back to i2P (Information to Pharmacists) E-Magazine dated Monday 23 January 2017. The holiday break has been refreshing for me even though climate temperatures have been unbearable on some days. But world politics is still in a bit of turmoil as Donald Trump assumes the role of president of the United States, with his…

Welcome to the current edition of i2P (Information to Pharmacists) E-Magazine, dated Monday 5 December 2016. Well, we are almost at the end of another year and entering the Festive Season – a time when i2P takes a small break in its activities to allow all of its contributors and production people to concentrate on…

Welcome to the current edition of i2P (Information to Pharmacists) E-Magazine, dated Monday 21 November 2016. Since our last edition we have seen a Donald Trump victory in the US and a collapse of confidence in mainstream media, one that threatens its existence. It was mainstream media that promoted most of the negative information designed…

Welcome to a new edition of i2P (Information to Pharmacists) E-Magazine dated Monday 7 November 2016. And just when you thought it was safe to go back into the water, information has been filtering through to i2P, suggesting that a massive takeover of the retail industry is being planned and disruptive strategies are nearly in…

Welcome to the current edition of i2P (Information to Pharmacists) dated Monday 19 September 2016. You know, community pharmacy is a wonderful resource and it has been built by generations of pharmacists dedicated to their profession. The depth and multi-faceted nature of a community pharmacy is bewildering to non-pharmacists, and a fascination by those charged…