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EDITORIAL for Monday December 1, 2014
Welcome to the Monday December 1, 2014 edition of i2P (Information to Pharmacists E-Magazine). It’s suddenly the festive season and so far I am as unprepared as usual. Where did the year go? This week we have additional articles in our Pharmacy Landscaping project as we tick off obvious inclusions for the future pharmacy that…
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Perceived Hurdles For Clinical Services Published
Recent reports in various media cited research done in respect cardiovascular disease and pharmacist involvement delivered as a paid clinical service provided from a pharmacy environment. The research was undertaken by the University of Sydney’s Faculty of Pharmacy which conducted in-depth interviews with 21 NSW community pharmacists, based around the feasibility of a cardiovascular disease…
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Not Just Foot Traffic But An Audience that Likes to Shop
It seems that the Westfield Shopping Centre Management is prepared to take a risk by merging Internet retailers with their physical tenants. The risk being that already pressured retailers will feel they are being leveraged and sacrificed to Internet retailers without a corresponding benefit. Others will say that the process simply legitimises what is already…
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Marketing Focus – Extreme Discounts? – Not Necessarily
A CHALLENGING CHALLENGE For most existing businesses, the key to enhanced performance lies in the following statement: Challenge decisions, rather than make challenging decisions. Too often poor and sub-optimal decisions are recognised as such by those within entities – but are never challenged. They are simply tolerated and the consequences are borne… with a…
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Sleep’s Link To Learning And Memory Traced To Brain Chemistry
Almost a century after the discovery that sleep helps us remember things, scientists are beginning to understand why. During sleep, the brain produces chemicals that are important to memory and relives events we want to remember, scientists reported this week at the Society for Neuroscience meeting in Washington D.C. “One of the most profound effects of…
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Will “Complementary Medicines (CMs)” save us billions?
A pharmacy journal headline recently proclaimed “$1.8b benefit from [Complementary Medicine] CM”.Based on Potential Health Outcomes & Cost Savings in Australia, a report funded by the Australian Self Medication Industry (ASMI), only one of the six treatments investigated was actually “complementary”, in that they are a useful adjunct to doctor-prescribed therapies. Are claims that CM’s…
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Clawing your way to the bottom
Seth Godin’s blogs are a refreshing way to stay grounded. He reminds us that to trade in your standards in order to gain short-term attention or profit isn’t as easy as it sounds. “Once-great media brands that now traffic in cheesecake and quick clicks don’t get there by mistake. Respected brands that rush to deliver…
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PSA Media Releases – Vic AH Service, Pharmacy Education, Journal Award
November 28, 2014 Pharmacists welcome plan for after-hours pharmacy service in Victoria The announcement by the State Opposition to introduce an after-hours pharmacy service if elected would be a welcome addition to the State’s healthcare service provision, the Pharmaceutical Society of Australia says. The Victorian State President of the PSA, Michelle Lynch, said the recent Victorian…
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NPS Media Releases – Australian Prescriber, Top 10 Subsidised Drugs
1 DECEMBER 2014 Latest edition of Australian Prescriber out now The December 2014 edition of Australian Prescriber is out now. Paediatric urinary incontinence Gail Nankivell and Dr Patrina Caldwell from The Children’s Hospital Westmead analyse the often distressing condition of paediatric urinary incontinence. It is common in school-aged children and the article examines daytime and night-time incontinence. The authors explain…