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Seth Godin Clarity – as applied to pharmacy
I have long been admired the mental agility of Seth Godin, the US marketing guru who was the author of an Internet transforming book titled “The Ideavirus”. Basically, he identified and predicted what has now come to pass, in that “word of mouth” would be displaced by “word of mouse”. His words reported further along […]
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Health Fund Managed Care – Will it be a short-term positive or a long-term negative for Pharmacy
There seems little doubt that the Australian government is setting out to introduce a US style of healthcare management using health funds to “front” for some of their objectives. Despite the fact that the US has the worst health system in the world (as well as the most expensive), government seems to think that by […]
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The Dream of Owning Your Own Pharmacy
At one stage of my life I was a mentor to all students being hosted in the Northern Rivers region of NSW. I found the exercise quite stimulating, but I found that there was a single question from every mentee that was common to all. It was: “How do I get to own my own […]