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EDITORIAL for Monday 2 November 2015
Welcome to this weeks’ edition of i2P (Information to Pharmacists) dated Monday 2 November 2015. Well its almost Christmas and the year does seem to have been a rapid one. An early Christmas present for pharmacy was delivered as part of Sussan Ley’s National Press Club on Wednesday 28 October. She delivered the announcement that the investigation into…
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Leadership, Future Direction, Public Health and Triage Services
Most pharmacists recognise the need to expand their focus from dispensing to something wider. Community pharmacy is the most visible “face” of pharmacy, but its leadership struggles to keep its members focused on creative pathways that utilise the natural advantages of a community pharmacy – convenient location, health professional availability and access, a “core” duality…
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Create Infinite Growth Through Appropriate Brand Building
Recently, I came across a paper published on the Boston Consulting Group (BCG) website and it was titled “Eight Lessons to Secure Infinite Growth”. It was a paper that involved simple processes to create strong brand images. As I read into the detail I found that if I changed some of the nomenclature it was…
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Newcastle Conference will Feature Solutions for Pharmacy
Editor’s Note: Crunch time is coming up fast with Location Rules now firmly being investigated as to relevancy. i2P predicted this event in the year 2000, but we were three years out. We expected it to happen in 2012. We also said that when pharmacists were worn down with a massive workload and a minimal…
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Hay fever options
An interesting article written by a number of academics promises to give some relief to the 15% of Australians who experience hay fever, or allergic rhinitis. Predictably, they list oral and nasal decongestants, antihistamines, nasal steroid sprays and immunotherapy as the best medical options. I was therefore surprised to note the absence of isotonic saline…
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Age is only a number
October is one of my favorite months, perhaps because that’s when I get to blow out my birthday candles and celebrate another successful year. Who doesn’t love birthdays? My age is irrelevant; in fact, I subscribe to the iconic comedian Jack Benny’s philosophy. He turned 39 in 1933, and remained that age until his death…
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Crazy, cruel cancer ‘cures’
Some cancer patients, ignoring medical advice, are choosing ‘natural’ approaches to their disease. Steve Jobs (co-founder, chairman, and CEO of Apple Inc), Penelope Dingle, Sharyn and her daughter, Jess Ainscough, all used alternative interventions before dying of cancer. Despite phenomenal progress with medical treatments, cancer quackery remains a flourishing and lucrative business throughout the developed…
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Big Names; Big Mistakes Consumers Misled by Supplement Bashing
Orthomolecular Medicine News Service, October 30, 2015 Big names: the New England Journal of Medicine (NEJM), arguably the most prestigious medical journal in the world. Plus, the New York Times. On October 14th, the latter mentioned: “Dietary Supplements Lead to 20,000 E.R. Visits Yearly, Study Finds.” It was a report of a study published in the NEJM with…
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PSA Media Releases – 1. Awards for Australian Pharmacist Journal 2. Pharmacy Practitioner Development
28 October 2015 Australian Pharmacist wins award trifecta Australian Pharmacist, the official monthly journal of the Pharmaceutical Society of Australia, today won its third national award in a week when journalist Peter Waterman won the Bupa National Press Club Health Journalism Award in the Documentary Category. Last week in Sydney Australian Pharmacist editor and journalist…
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NPS Media Releases – Choosing Wisely on ABC Catalyst
27 OCTOBER 2015 CHOOSING WISELY AUSTRALIA TO FEATURE ON CATALYST’S “TOO MUCH MEDICINE” Choosing Wisely Australia® will feature in tonight’s episode of ABC’s Catalyst program, in a special report by Dr Maryanne Demasi called “Too Much Medicine”. The investigation will ask “Could excessive medical interventions be causing more harm than good?”. Dr Robyn Lindner…