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EDITORIAL – for Monday 22 December 2014
Welcome to this weeks’ edition of Information to Pharmacists E-Magazine for the week commencing Monday 22 December 2014. This week sees the Pharmacy profession kick out of the pivotal year of 2014, with many taking an opportunity over the festive season to lick their wounds and start anew in 2015. As we have mentioned previously,…
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Price Waterhouse Cooper Sees 2015 as Good for Pharmacy
Editor’s Note: There are not too many upbeat positives for pharmacy these days anywhere in our global village community. But it’s happening and the trend is following here in Australia with momentum building. It’s the cost that is the main driver, and while US costs far exceed Australian costs, it’s now reaching a level where…
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NPS Media Releases – 1. Tricks of the Trade 2. Diagnostic Approach to Fatigue
1. TRICKS OF THE TRADE IN DRUG PROMOTION An article in the latest edition of Australian Prescriber looks at the controversies of promoting drugs to doctors. While direct-to-consumer advertising of prescription drugs is prohibited in Australia, drugs are advertised to healthcare professionals. Author Paul Biegler, Adjunct research fellow at the Centre for Human Bioethics, Monash University, dissects…
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Editorial for Monday, 22 September 2014
Welcome to the current edition of i2P (Information to Pharmacists), published on 22 September 2014. The week past has seen the release of the draft Competition Policy in which is contained a recommendation for change in the rules of ownership for pharmacy as well as the location rules. The document points out that if discussed…
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Vaccine Lobbying Australian-Style: HPV Vaccine Questioned
Editor’s Note: There is something sick about the medico-political structure in Australia, and indeed most other western economies. Judy Wilyman, a PhD student based at the University of Wollongong, is researching government vaccination policies. And it’s just as well because vaccination policy is all over the place, seemingly driven by vaccine manufacturers with little regard…
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Editorial for Sunday 8th September 2014
Welcome to i2P this week. Things do seem to be moving in the pharmacy political arena with on the one hand, the AMA accusing the PGA of turf encroachment and consultant pharmacists accusing the PGA of conflict of interest in respect of HMR’s, their payment and their number. It’s a bit like a three-ring circus…
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Health Insurance-get involved
With all the debate over co-payments for doctor’s visits and PBS prescriptions it is easy to lose sight of the primary issue of a sustainable and affordable health system. While pharmacists begin to sort out the business model that will sustain them over the next decade. the consideration and problems involved as to what level…
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Creativity lives in all of us
Albert Einstein once said, “Imagination is more important than knowledge.” There’s no shortage of smart people in the world. But there is a shortage of creative people in the world. Thinking is the hardest and most valuable task any person can perform. Don’t stifle it, encourage it. Remember, there’s no correlation between IQ and…
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From the Editor’s Desk- 24 August 2014
I had occasion to look up the Google analytics figures relating to the new i2P publication, and I am pleased to report: * It has an open rate of 36% of subscribers compared to an industry average of 19.4%. This figure relates to the quality of content and we should be able to improve further…
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From the Editor’s Desk This Week
Pharmacy is not the only industry group affected by political and economic changes. Retailing is undergoing a paradigm shift where a business is “segmented” and single segments are repackaged for delivery within other business models, offline and online. A large part of pharmacy’s business is done by retail, so it would be remiss of community…