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Our Thinking and Thought Leadership is Reflected
I2P has long espoused that community pharmacy has deep roots embedded in patient centering and engagement and has won all of its “stripes” on the basis of all the things that our antecedents did right. Those “roots” were responsible for our unique style of “over-the-counter prescribing” as well has building a market in compunded prescriptions…
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Phoctors and Docpharms
In these days of constant change or business disruption we often find ourselves in a constant state of anxiety. This is not good for mental health and is probably the underlying reason why mental health issues have shown such a massive increase across the spectrum of entire populations, over the past five years As a…
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Health Fund Managed Care – Will it be a short-term positive or a long-term negative for Pharmacy
There seems little doubt that the Australian government is setting out to introduce a US style of healthcare management using health funds to “front” for some of their objectives. Despite the fact that the US has the worst health system in the world (as well as the most expensive), government seems to think that by…
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The PBS $1 Discount – Strategies for Coping
The next 12 months will be a real time of testing as the discount PBS co-payment of $1 begins to bite. You must prepare to combat this process immediately to ensure that your pharmacy will survive. This cynical process adopted by government, has the potential to generate many bankruptcies after the first year of introduction. And…
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Creativity in the Workplace – It has to be made possible
Think about a place where creativity would be encouraged and nurtured. Did you envision an art studio, a theatre, or maybe a child’s playroom? All those places come to mind pretty easily, but I’m willing to bet there’s one place that didn’t, and that’s the pharmacy workplace. The traditional working life that many of us…
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Increase Your Employability – Build a Personal Brand Through IT & Social Media
Increasingly, it is becoming more difficult for pharmacies to employ a range of pharmacists. It is simply because of the diminishing money supply in the system. This comes about because of the commoditisation of the PBS and the lack of courage by all pharmacy leaders to develop systems and services that are not government funded…
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Marketing Focus – Essays on Management & Marketing
1. SCENARIO PLANNING ANALYSIS Mining resources are finite, ideas and innovation and infinite. In that one sentence is an overview of the reality and the opportunities of, and for, Australia. Critical analysis of scenario planning details reveal some substantive and important elements. Many of the aspects also relate, and are pertinent to individuals, sectors and…
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Leadership, Future Direction, Public Health and Triage Services
Most pharmacists recognise the need to expand their focus from dispensing to something wider. Community pharmacy is the most visible “face” of pharmacy, but its leadership struggles to keep its members focused on creative pathways that utilise the natural advantages of a community pharmacy – convenient location, health professional availability and access, a “core” duality…
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Age is only a number
October is one of my favorite months, perhaps because that’s when I get to blow out my birthday candles and celebrate another successful year. Who doesn’t love birthdays? My age is irrelevant; in fact, I subscribe to the iconic comedian Jack Benny’s philosophy. He turned 39 in 1933, and remained that age until his death…
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Back to Basics – What is your marketing strategy?
I have heard many comments floating around in pharmacy discussions, that community pharmacy has become exceptionally vulnerable since the “Big Yellow Box” has demonstrated that it can outspend all the rest of pharmacy in advertising. In other words, only two camps exist – them and us! To me, that is a lot of nonsense, since…