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Pharmacy in the Home (PIH) – Designing Your Future Direction
This is a project that has finally gained traction with community pharmacy leadership. As a reference exercise, i2P plans to condense its knowledge of PIH projects and deliver this content to readers, spread over a number of articles. The necessity of the project is self evident when you consider age demographics of the Australian population.…
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Getting Unstuck Means Sticking to a Plan
Three men were in a pickup truck driving in the woods when they became stuck in the mud. The driver became angry and began to shout and curse. He pounded on the steering wheel and then sat fuming about their bad luck. The second man climbed out of the truck and took refuge in the…
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Marketing Focus – 1. IT’S TIME – TO GET SERIOUS ABOUT SERVICE 2.CONNECTED, NOT ENGAGED – COULD BE OUTRAGED 3. ELASTICITY-PRICES: DEMAND OR LOYALTY? 4. CUSTOMER SERVICE SKILLS UNSHACKLED
1. IT’S TIME….TO GET SERIOUS ABOUT SERVICE Key takeouts from the proceedings and revelations of the Australian finance sector Royal Commission are that the conduct of, “Customer First,” and similar service initiatives is superficial, lacks delegated authority for front-line providers to deliver the promises, and is not reflective of a true, underlying corporate culture of…
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“Recommendation Prescriptions”
How many times in an average day would you discuss a minor ailment with a patient? Do you aim for a quick sale, or do you really engage and help with meaningful solutions? What about considering your own “script pad” with your name and pharmacy details imprinted, and on which you list your solutions, in…