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Marketing Focus – 1. IT’S TIME – TO GET SERIOUS ABOUT SERVICE 2.CONNECTED, NOT ENGAGED – COULD BE OUTRAGED 3. ELASTICITY-PRICES: DEMAND OR LOYALTY? 4. CUSTOMER SERVICE SKILLS UNSHACKLED
1. IT’S TIME….TO GET SERIOUS ABOUT SERVICE Key takeouts from the proceedings and revelations of the Australian finance sector Royal Commission are that the conduct of, “Customer First,” and similar service initiatives is superficial, lacks delegated authority for front-line providers to deliver the promises, and is not reflective of a true, underlying corporate culture of…
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Developing a Single Patient View
From the last business cycle to the current version, pharmacists and community pharmacies have undergone some profound experiences and rapid change. The transition to now is leaving in its wake a sense of indecision and while many opportunities have arisen to improve pharmacist skills and community pharmacy development, only a small number of talented individuals…
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Marketing Focus – Miscellaneous Essays on Management & Marketing
BUSINESS RELATIONSHIPS – NOW TRANSACTIONAL My, how things have changed. The nature of, and expectations for most business relationships in 2016 are now founded and valued on single transactions, and short-term relationships. Put aside the well crafted vision and philosophy statements about customer-centricity, client-driven and mutually rewarding strategic alliances. Reality is, that for…
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VAXXED – From Cover-Up to Catastrophe
The writers at i2P have always had knowledge of the links between Big Pharma, Big Agriculture, Big Tobacco and mainstream media. Big Pharma has major investments in mainstream media and entertainment enterprises. It also includes Hollywood and its actors, plus the music industry and sporting organisations. That Big Pharma can practice its character assassination through its…
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Disruptive Technology for Patient Engagement
New technologies pave the way for innovation to drive business practices in pharmacy. Unfortunately, innovation appears to be a slow process in Australian pharmacies and as a result there is a pent-up frustration among young pharmacists that nothing is happening. On the other side of the coin there seems to be a majority of pharmacy…
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Marketing Focus – Essays in Management & Marketing
1. “We are family”. Three small words. But not a three-word slogan. Collectively, they represent a force of nature in society and business. The importance and power of the phrase were brought home to me at a nephew’s 50thbirthday party. He shared with his guests that he and I had had a counselling session when…
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Increase Your Employability – Build a Personal Brand Through IT & Social Media
Increasingly, it is becoming more difficult for pharmacies to employ a range of pharmacists. It is simply because of the diminishing money supply in the system. This comes about because of the commoditisation of the PBS and the lack of courage by all pharmacy leaders to develop systems and services that are not government funded…
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Marketing Focus: Execute or be Executed
Times are tough. It’s enough to contemplate giving up… or simply to cut back. However, before doing so consider for a moment the following philosophy: “A man who stops advertising to save money is like the man who stops a clock to save time.” Now is not the time to be driven to save money…