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Outreach Services are Drivers for Clinical Services that can Expand Market Share
This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a driver of future directions. We have identified two main demographics as being the driving forces – the ageing population and a younger time-poor demographic who have in their charge young […]
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Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES
1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were timely reminders that a haemostatic process is innate and applicable to many aspects of commerce, society, politics, life and ecology. Correction does not equate to, or imply that there is […]
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Prime Air – The Amazon Solution for Internet-ordered products is not quite ready for take-off
Amazon has invested time and money to speed up its shipping services. It has algorithms that anticipate a client order, ultra-efficient robots that pick items from warehouses, and even a service titled Prime Now that delivers allowable items to your doorstep, just hours after you order them. Amazon’s primary focus appears to be to market and control totally an […]
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Analysis of new and Existing Global Retail Market Entrants and Their Effect on all retailers and Australian Pharmacy, and the Privatisation of Health
Indications are that at least two global retailers are in the process of setting up shop in Australia – Amazon, and the German-based Kaufland group (both having selected distribution sites in Melbourne), and a third, Costco, recently arrived in Australia, has major expansion plans. Aldi, established in Australia since the year 2000, has significantly altered […]
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Pharmacy Disruptors – Amazon, Artificial Intelligence & Holographic Health Practitioners
Disruption, as we all know, is an inevitability that is to be feared. If that fear can be used to motivate a chain reaction of positivity, then we have everything to gain and nothing to lose. Fear is already building around the knowledge that Amazon will be entering the pharmacy market in Australia and that […]
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MARKETING FOCUS – TEN ESSAYS on Management & Marketing
1. COMMUNICATE, TELL STORIES, BUILD TEAMS There exists among many in business at present a focus, if not a fixation, on digital disruption, technological change and the rapid evolution of Artificial Intelligence. It is important that we do not get ahead of ourselves and the marketplace. Too often customers and clients are left behind. […]
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MARKETING FOCUS – 1. Love your customer more than your products 2. Everybody’s talking brands 3. Promotions Fatigue 4. Unpredictable, Unprecedented 5. The hidden costs of Discounting
1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). This clarion-clear message from customers and clients is only now starting to resonate. Responses up to this time have been slow, spasmodic, inconsistent and conspicuously reluctant. Just three years ago the taxi industry was put on […]
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Amazon May Force Australian Pharmacy Culture Change – at last!
Although the pharmacy profession in Australia has the ability to change its culture it has generally relied on external forces to create the necessary impulse and reaction. Traditionally, the force has originated from government, the medical profession, government and medical combined, Big Box Retail and more recently, mainstream media combination generally promoting a global pharma […]
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Marketing Focus – 1. Mixed Messages 2. Fabulous Fads 3. Future Retail Trends – Closing Stores 4. Ageism 5. Amazon – River of Change
1. Mixed messages. That is the essential characteristic of the current marketplace. Depending on the information source, differing perspectives, forecasts and analyses are shared. Little wonder the currency of the term alternative truth. In recent weeks scientists around the world marched in support of truth. Unbelievable. The number of participants was disappointing. Now is the […]
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Developing a Single Patient View
From the last business cycle to the current version, pharmacists and community pharmacies have undergone some profound experiences and rapid change. The transition to now is leaving in its wake a sense of indecision and while many opportunities have arisen to improve pharmacist skills and community pharmacy development, only a small number of talented individuals […]