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Outreach Services are Drivers for Clinical Services that can Expand Market Share

November 26, 2018 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

This article is the last in an article series attempting to summarise a focus for community pharmacy direction using an outreach Pharmacy-in-the-Home program as a […]

Marketing Focus – 1. CORRECTION 2. CHANNELLED MESSAGING 3. MONEY-BACK IS NO GUARANTEE 4. IF ONLY I KNEW … TO NEVER SAY NO TO NEW 5. THE DEATH OF SHOPPING CENTRES

March 18, 2018 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. CORRECTION. It is a defining term. The two major corrections in share markets around the world in the first 9 days of February were […]

Prime Air – The Amazon Solution for Internet-ordered products is not quite ready for take-off

November 12, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

Amazon has invested time and money to speed up its shipping services. It has algorithms that anticipate a client order, ultra-efficient robots that pick items from warehouses, […]

Analysis of new and Existing Global Retail Market Entrants and Their Effect on all retailers and Australian Pharmacy, and the Privatisation of Health

October 29, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

Indications are that at least two global retailers are in the process of setting up shop in Australia – Amazon, and the German-based Kaufland group […]

Pharmacy Disruptors – Amazon, Artificial Intelligence & Holographic Health Practitioners

October 15, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 0

Disruption, as we all know, is an inevitability that is to be feared. If that fear can be used to motivate a chain reaction of […]

MARKETING FOCUS – TEN ESSAYS on Management & Marketing

October 15, 2017 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. COMMUNICATE, TELL STORIES, BUILD TEAMS There exists among many in business at present a focus, if not a fixation, on digital disruption, technological change […]

MARKETING FOCUS – 1. Love your customer more than your products 2. Everybody’s talking brands 3. Promotions Fatigue 4. Unpredictable, Unprecedented 5. The hidden costs of Discounting

September 4, 2017 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. LOVE YOUR CUSTOMER – MORE THAN YOUR PRODUCTS You’ll have to lift your game (… and lower your prices, too). This clarion-clear message from customers and […]

Amazon May Force Australian Pharmacy Culture Change – at last!

June 26, 2017 <a href="https://i2p.com.au/authors/neil-johnston/" rel="tag">Neil Johnston</a> 1

Although the pharmacy profession in Australia has the ability to change its culture it has generally relied on external forces to create the necessary impulse […]

Marketing Focus – 1. Mixed Messages 2. Fabulous Fads 3. Future Retail Trends – Closing Stores 4. Ageism 5. Amazon – River of Change

May 29, 2017 <a href="https://i2p.com.au/authors/barry-urquhart/" rel="tag">Barry Urquhart</a> 0

1. Mixed messages. That is the essential characteristic of the current marketplace. Depending on the information source, differing perspectives, forecasts and analyses are shared. Little […]

Developing a Single Patient View

April 3, 2017 <a href="https://i2p.com.au/authors/i2p-staff-writer/" rel="tag">i2P Staff Writer</a> 0

From the last business cycle to the current version, pharmacists and community pharmacies have undergone some profound experiences and rapid change. The transition to now […]

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